Rūpa Gosvāmī could understand that, "Here is Kṛṣṇa, Śrī Caitanya Mahāprabhu." Kṛṣṇāya. Now He is acting as Kṛṣṇa-Caitanya. Kṛṣṇāya kṛṣṇa-caitanya-nāmne: "He has assumed the name of Kṛṣṇa-Caitanya, but He is Kṛṣṇa Himself." And what He is doing? Because previously, as Kṛṣṇa, He simply ordered that "You surrender. Then you'll be purified and you'll be promoted." Now here, as Kṛṣṇa-Caitanya, He is giving kṛṣṇa-prema. Kṛṣṇa-prema. Unless I understand you very thoroughly, how there can be love for you? Love is not so easy that simply by meeting, or one day's transaction, one becomes lover of other. No. It takes time. So in the Kṛṣṇa form, Kṛṣṇa, the Supreme Lord, He simply wanted that, "You surrender, then you'll understand Me." But in the Caitanya Mahāprabhu, not only understanding Him, but one gets love of Kṛṣṇa, the highest stage. Therefore He is addressed as namo mahā-vadānyāya, the topmost charitable personality. He is giving kṛṣṇa-prema.
So the process is there. And actually it is so happening all over the world. How the Christian priests are surprised that, "These boys, these Christian boys or these Jewish boys, they never came to the church. They did not inquire even what is God. Now they have left everything and they are mad after God. How it is po . . . how it is?" Because we have adopted the process enunciated by Śrī Caitanya Mahāprabhu; therefore it has become easier. Otherwise, to understand Kṛṣṇa only it will take millions of years, simply to understand Kṛṣṇa. And what to speak of becoming lover of Kṛṣṇa? If I do not understand you, I cannot become your lover. You . . . we cannot love an unknown person. Is it possible? You must know him. You must behave with him. You must study him. He will study you. Then there is question of love. But Kṛṣṇa-Caitanya Mahāprabhu has given us such a nice process: ceto-darpaṇa-mārjanam (CC Antya 20.12). By chanting Hare Kṛṣṇa mantra, immediately . . .
Because we do not love Kṛṣṇa. We have got intimate relationship with Kṛṣṇa as part and parcel. It cannot be separated. It cannot be separated. But any way, some way or other, we have lost or forgotten that intimate relationship with Kṛṣṇa. Nitya-siddha kṛṣṇa-bhakti. That is nitya-siddha, eternally fact, that Kṛṣṇa loves us and we love. Kṛṣṇa loves; therefore He comes personally. He comes as devotee to deliver us back to home, back to Godhead. Unless He loves, how it is possible? Kṛṣṇa is coming in so many ways. He is sending His devotee. He is leaving Bhagavad-gītā for study to understand Kṛṣṇa. That is . . . Kṛṣṇa loves. Simply teaches that . . . therefore Caitanya-caritāmṛta says that nitya-siddha kṛṣṇa-bhakti. This kṛṣṇa-bhakti, love of Kṛṣṇa, it is not something that artificially trained up. Artificial things . . .
Now these American and the European boys, they are after me. They are after this for the last six, seven years. Had it been an artificial thing, they could not stay. That is not possible. It is not artificial. It is already there, Kṛṣṇa. Kṛṣṇa-bhakti nitya-siddha. It is already there. By the process of Caitanya Mahāprabhu, I am simply trying to awaken that kṛṣṇa-bhakti. That's all. That is the duty of guru. Cakṣur unmīlitaṁ yena. He opens the eyes that, "Why you have forgotten Kṛṣṇa? Here is Kṛṣṇa. You love Him. You'll be happy." This is guru's business. Not that he is giving artificially something which is known as kṛṣṇa-bhakti. Kṛṣṇa-bhakti's already there. Nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya, śravaṇādi-śuddha-citte. Simply by this process, hear about Kṛṣṇa. That we have introduced. In our so many centers this process is going on: Hear about Kṛṣṇa, chant about Kṛṣṇa. Simply "Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa." Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ (SB 1.2.17). Then Kṛṣṇa will help you.
So this is Kṛṣṇa. So the highest devotees, they . . . Kṛṣṇa, they, Kṛṣṇa accepts because He is playing the part of human being. Avajānanti māṁ mūḍhāḥ (BG 9.11). Those who are mūḍhas, they cannot understand, but those who are intelligent, they know that Kṛṣṇa is perfectly playing as a human being. As a human being takes birth in the womb of his father and mother, by the father and mother, similarly, Kṛṣṇa also appeared, accepting Vasudeva as His father, Devakī as mother. But actually Kṛṣṇa is not born. That is being repeatedly explained by Kuntīdevī, that apare, apare vasudevasya devakyām: "They say like that." What is that? Devakī-nandana . . . there is a verse that, "It is a saying only." Nobody can become Kṛṣṇa's father or mother, but they get the reputation as father and mother. That is a concession to the devotee. Therefore Kuntīdevī says apare, "Others say like that." Somebody says like this, somebody says like that, somebody says like this. This is going on. But actually, Kṛṣṇa remains aja always. Because if we do not understand that Kṛṣṇa, what is Kṛṣṇa, then we'll misunderstand Him that, "He is also born. He is also born, so how He can become?" The Māyāvādī says that, "Kṛṣṇa is also having a body of . . . the material body, māyā. Therefore real spiritual identity—impersonal. As soon as He assumes the body, it is material." That is called Māyāvādī. "Māyā. The Kṛṣṇa's body is māyā. The ultimate Absolute is no body, impersonal." That is their theory. Therefore we call them Māyāvādī.