The Lord says, kāmais tais tair hṛta-jñānāḥ prapadyante anya-devatāḥ. One person does not surrender unto the Supreme Personality of Godhead, but they worship different kinds of god. Why? Now, kāmais tais tair hṛta-jñānāḥ: "They have lost their sense out of lust, material lust." That's all. Because our life, this material life, is simply based on lust. We want to enjoy this world. We love this material world, because I want to satisfy my senses.
So this lust is the perverted reflection of my love of God. In my original constitution, I am made to love God, but because I have forgotten God, therefore I love matter. Love is there. Love is there. Either you love this matter or you love God, but you cannot get out of this loving propensities. Just like sometimes we see—one who hasn't got children, he loves a cat, loves a dog. You see? Why? Because he wants to love something. But in the absence of reality, he puts his faith and love into cats and dog.
So love is there, but that love is now represented in the form of lust. And this lust, when we are baffled in the lust, we become angry. We get wrath. And when we are in wrath, then next stage is illusion. And when we are illusioned, we are doomed. This process is going on.
So we have to revert the process. Kāmais tais tair hṛta-jñānāḥ. We should not be lost of all senses, influenced by this material lust. We have to revert ourself, we have to rectify the lust into love. And if we love God, then we love everything. And without loving God, if we want to love something else, that is nonsense. You cannot love. Therefore we find practically there is so much love between a boy and girl, and just after two years, oh, divorce: "Go to hell." Because there is no love. It is simply lust.
We do not know what is love. Simply you are playing with lust, and the lust, as soon as you do not satisfy my senses to my satisfaction, then there is anger, or krodha, or wrath. And out . . . then illusion. Then out of wrath, you give . . . you separate with me, I separate with you. So basically there is no love.
So these people who are . . . who have become the play dolls of this lust, they are called "lost all senses." Kāmais tais tair hṛta-jñānāḥ. Hṛta-jñānaḥ means, "One who has lost his good sense." They want to worship this or that or this or that, this or that. But taṁ taṁ niyamam āsthāya prakṛtyā niyatāḥ svayā. And there are rules and regulation. In the scriptures for worshiping many other demigods there are rules and regulations.