Those who are in Krsna consciousness, they are called demigods. Demigods, you don't think that simply the citizens or the residents of higher planet, they are called demigods. No. Even in this planet, those who are devotees of the Lord, those who accept the supremacy of God and those who are devotee, they are called demigods. And those who do not accept that, those who defy the existence of God, they are called demons. So Prahlada Maharaja recommends that tato vidurat parihrtya daitya. Durat: "From distance, from long distance, please give up the association of the demons." Upetya narayanam adi-devam sa mukta-sangair isito 'pavargah: "And take the company of, accept the society of devotees." Then it will be very easy. Sangat sanjayate kamah. Your desires and your propensities will be according to your society. Just like in English language it is said, "A man is known by his company." So we have to change our company.
This Krsna consciousness movement is another chance for changing the company, the society. Here in the temple, those who are coming and associating with us, now, we chant, we talk about God, we hear authoritative scriptures like Srimad-Bhagavad-gita, Srimad-Bhagavatam, and we distribute prasadam, and we chant, we dance, we restrict ourself, we restrain ourself. We do not allow illicit sex. We do not, I mean to say, take any intoxicants. We do not indulge in gambling. We do not indulge in meat-eating. Similarly, we are trying to form character and God consciousness, Krsna consciousness. So therefore it is not that this society is opened for exploiting others. This society is for giving good association to the, I mean to say, misguided people, this society, so that by association they will gradually develop godly qualities. The godly qualities are already within you. It is dormant. Not that Krsna consciousness is being injected in you. Oh, that is not possible. You are more advanced in every way, you Americans. And because I have come from India with some poor knowledge, I am injecting something in your brain? No. The Krsna consciousness is already there. I am simply helping you to revive it. That's all.
Just like a boy or a girl, when they are grown up, it is not that anybody has instructed them how to enjoy sex life. It is already there, but it was not, I mean to say, experienced when they were children. But with the grown up age the propensities automatically become manifest. Nobody has to learn these things. Similarly, Krsna consciousness is not a thing to be learned. It is to be revived. Just like the matches. There is already fire. If you simply rub the stick, the fire will come. It is not that ordinary stick, if you rub, there will be fire. The fire is already there. Similarly, Prahlada Maharaja recommends that you have to change your association: "My dear daityas, boys of the demons, please change your asso... Give up the association of the demonic people, and please take the association of narayana-para, those who are Krsna conscious, or God conscious."