Formerly, this was the civilization in India. We see so many big, big temple in South India, in other places also, especially South India. It is not possible—in Vṛndāvana also—it is not possible at the present moment to construct such huge, expensive temple. But actually they were done by rich kings, rich mercantile people.
That Madana-mohana temple was constructed by Sindhi merchant. He approached Sanātana Goswāmī. Sanātana Goswāmī was sitting underneath the tree, and his Madana-mohana was hanging in the tree. He had no place, no temple, no cloth. Madana-mohana was asking Sanātana Goswāmī that "Sanātana, you are giving Me dry bread, without even in salt. How can I eat?" So Sanātana Goswāmī replied: "Sir, I cannot go to ask for salt. Whatever I've got, I offer You. I cannot help." This was their talks.
So one salt merchant came, Sindhi salt merchant, he was passing from Vṛndāvana to Delhi side, and he offered his service, and Sanātana Goswāmī asked him to construct the temple of Madana-mohana. That temple is still existing, Madana-mohana's temple. So this is the proper use. If you have got some money, don't use it for constructing a big skyscraper building. Better you try to construct a very nice temple for Kṛṣṇa's situation. That is proper use.
So Sūta Gosvāmī said, nārthasya dharmaikāntasya kāmo lābhāya hi smṛtaḥ, don't spend your hard-earned money for sense gratification. Then one may say that, "After all, we have got this body, and we have to eat, we have to sleep. And because we have got senses, the senses must be a little bit satisfied." No. Kṛṣṇa says . . . Sūta Gosvāmī says, it is not that you shall stop.
That is already explained. I, the other day: nirbandhaḥ kṛṣṇa-sambandhe. You eat in relationship with Kṛṣṇa. Just like here, in this temple, what we are doing? We are also cooking. Others are also cooking at house. Then what is the difference? The difference is that we are cooking for Kṛṣṇa; others, those who have no Kṛṣṇa consciousness—I don't say everyone—they are cooking for themselves. Just like the hotel. In a hotel they are cooking for the customer palatable dishes. So that is the difference.
But Rūpa Gosvāmī says that, "Dovetail with Kṛṣṇa consciousness." That is yukta vairāgya. Because in this human life we require to develop jñāna and vairāgya. So if we dovetail our activities for Kṛṣṇa's service, that is yukta vairāgya. So here also it is said that nārthasya dharmaikāntasya kāmo lābhāya hi smṛtaḥ. We should not earn money for sense gratification.
Then kāmasya na indriya-prītiḥ lābhaḥ jīveta yāvatā. You must have sense gratification—eating, sleeping, mating—but as far as you can maintain your body very nicely. Not that voluntarily you shall starve. No. Just like these boys, these girls, are we . . . we are not starving, but our eating kṛṣṇa-prasādam means just to live nicely for executing Kṛṣṇa consciousness.
We are not meant for going to the cinema or for other sense gratification purposes, but because we have got this body, there is no question that we shall stop eating. We eat prasādam, kṛṣṇa-prasādam, and that is very palatable. Kṛṣṇa-prasādam . . . Kṛṣṇa should be offered all first-class preparation because Kṛṣṇa is the Supreme Lord.