Prabhupāda: We should not be attracted by the modern city life. Simplified life. Save time and utilize for advancing in Kṛṣṇa consciousness. That is perfect life. Just like Vṛndāvana. Vṛndāvana life means agriculturist, cowherd boys, uneducated girls, cows and calves, and tree, fruits. This is Vṛndāvana. The center is Kṛṣṇa.
Yogeśvara: Simple living.
Prabhupāda: But they are the topmost devotees. These (chuckling) uneducated, without any town life, cow-men, they are Kṛṣṇa's best friend. Unsophisticated, no education, but love intense—that is perfect. That attracted Kṛṣṇa more. Vṛndāvanaṁ parityajya na padam ekaṁ (sic:) na kartavya... Kṛṣṇa is so much attached to Vṛndāvana that He goes nowhere... What is that? They are not educated girls, up-to-date fashion, (indistinct) or nothing. Crude. As soon as there was blowing of the flute, immediately they began to run towards Kṛṣṇa. Somebody is taking care of children, somebody is engaged in boiling milk, and somebody was even lying down with her husband. Still, immediately... Very crude, unsophisticated, but intense love for Kṛṣṇa—that is Vṛndāvana. We want to introduce this farm project means intense love for Kṛṣṇa. And other things—very simple: little milk, little food grain, little vegetable, that's all. And that is very nice. If you get fresh vegetable, fresh milk, and food grain, what do you want more? And from milk you can prepare so many nice preparations, unlimited number, all very palatable, sweet. This civilization we want to introduce, not so-called rascal civilization and become implicated in this cycle of birth and death. This is not civilization. This is killing civilization. Human being got the opportunity to get out of these clutches of birth and death. They do not understand. They're so rascal, they do not understand how they are implicated in this cycle of birth and death, nor they do take it seriously, that this is the problem, janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānudarśanam (BG 13.9). They are so blind rascals, they do not see that this is real suffering. They do not know it. Simply theorizing, making plan, and they do not know what is the suffering. Such a rascal civilization. So we have to introduce real civilization. Therefore we are struggling so hard.