Prabhupāda: Viśvambhara. Viśvambhara is another name of Lord Caitanya. Viśvambhara dāsa. Come on. You know the rules and regulations? Hare Kṛṣṇa.
Devotee: (offers praṇāma mantras in background)
Devotee: Jagannātha-sūta.
Prabhupāda: Jagannātha-sūta is Caitanya... Prabhu. His father's name is Jagannātha. Sūta means son. Jagannātha son. Caitanya Mahāprabhu's father's name was Jagannātha Miśra. So you know the rules and regulations. What are those?
Jagannātha-sūta: No illicit sex, no intoxication, no meat-eating and no gambling.
Prabhupāda: Hare Kṛṣṇa. Come on. (japa)
Devotee: (chants praṇāma mantras)
Prabhupāda: So those who are initiated now, you're path is now open to Kṛṣṇa's abode. Satāṁ prasaṅga: by association of devotees. Satām, satām means devotees. Sat, sat means, that exists eternally, is called sat. Kṛṣṇa is sat, om tat sat. So devotees are also sat. So satāṁ prasaṅga, by association... Prasaṅga means very intimate association. Saṅga means association, and pra means still elevated or intimate association. Kṛṣṇa's words, Kṛṣṇa's teachings, Kṛṣṇa's topics, they become very palatable in the association of devotees. In the association of nondevotees one can not understand Kṛṣṇa, neither it becomes very palatable. Bhagavad-gītā is well known in your country, since a very long time. There are so many editions of Bhagavad-gītā in your country, Indian and foreign editions. Many. But nobody could become a Kṛṣṇa conscious, a Kṛṣṇa's devotee, because they were not discussed amongst the devotees. They took it, Bhagavad-gītā, as table talks or some sort of philosophical... They could not seriously understand Kṛṣṇa, because the writing or discussing or discourses took place amongst the nondevotees. Satāṁ prasaṅgāt. But if you actually (indistinct) Kṛṣṇa, then you have to talk of Kṛṣṇa amongst devotees. We are opening different centers just to give people chance. They may have intimate association with the devotees. Satāṁ prasaṅgāt mama vīrya-saṁvido. Vīrya-saṁvida. Vīrya means full potency. Mama vīrya-saṁvida bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ. Hṛd means heart and karṇa means ear. Rasāyanāḥ means pleasing, very pleasing, tasteful, rasāyanāḥ.
So satāṁ prasaṅgam mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ. First of all, in order to take to Kṛṣṇa consciousness one has to be engaged about Kṛṣṇa. Just like Bhagavad-gītā, Kṛṣṇa is preaching a philosophy to Arjuna. People try to understand. That is Kṛṣṇa kathā. That Kṛṣṇa kathā becomes effective when they're discussed within the circle of devotees. Satāṁ prasaṅgān mama vīrya-saṁvido (SB 3.25.25). Actually it is full of potency. Just contrary to this, there is another injunction by Sanātana Gosvāmī: Avaiṣṇava-mukham gīrṇaṁ puṇyaṁ hari-kathāmṛtam na suryatram. When Kṛṣṇa kathā, Kṛṣṇa topics, is discussed by a person who is not a vaiṣṇava, dedicated life to Kṛṣṇa, that is not to be heard. Avaiṣṇava mukhodgīrṇaṁ pūtaṁ hari-kathāmṛtam śravaṇaṁ na kartavyam. One fashionable speaker is teaching Bhagavad-gītā. Just like the other day a rascal came. He, he's announcing that he's the authority of Bhagavad-gītā. You know that rascal? Very well. Yes. He wanted to study from Sanskrit from the rascal. You could not understand that I see. So śāstra says, śravaṇaṁ na kartavyam. One should not hear from. Why? Kṛṣṇa kathā is nice. Why should not be heard from a person who is not a devotee, but he may be scholar? But Sanātana Goswami says, śravaṇaṁ na kartavyam. Never. So the reason the example here is given, sarpocchiṣṭaṁ payo yathā. Milk, everyone knows milk is very nourishing food, but as soon as it is touched by a serpent it is poison. You can say "Milk is very nice. What is the wrong if it is touched by the serpent?" But Sanātana Goswami warns that it is not to be touched, because it has become now poison. Instead of milk it has become poison. So you should be very careful not to discuss. It is meant for the kaniṣṭha adhikārī, those who are neophytes. They may be affected, but those who are strong enough, advanced, they are not affected. But that is different thing, generally.