Practically now in this age especially, everyone is identifying with this body. That is the basic principle of nationalism, communism, or this "ism" or that "ism": the bodily conception of life. And according to Vedic version, anyone who is identifying with this body, he is animal. So under the circumstances—(aside) Hare Kṛṣṇa—we are trying to revive the spiritual education of the human society. That is Kṛṣṇa consciousness movement: what is spirit soul, what is its identification, what is God, what is our relationship with Him, how to work on that plan. Then we become happy. Otherwise, you may make various plan on material basis, it will never be successful, and there is no question of happiness, because the basic principle is lost.
Apaśyatām ātma-tattvaṁ gṛheṣu gṛha-medhinām (SB 2.1.2). This was spoken by Śukadeva Gosvāmī to Mahārāja Parīkṣit, that śrotavyādīni rājendra nṛṇāṁ santi sahasraśaḥ. The subject matter of hearing, there are many thousands for persons who has no self-realization.
- śrotavyādīni rājendra
- nṛṇāṁ santi sahasraśaḥ
- apaśyatām ātma-tattvaṁ
- gṛheṣu gṛha-medhinām
- (SB 2.1.2)
Those who are not searching after self-realization, they have got many subject matter for hearing and deliberate. That means material subject matter. We have in the newspaper different subject matters for different public interest. But those who are searching after spiritual realization, athāto brahma jijñāsā. As it is stated in the Vedānta-sūtra, also in Śrīmad-Bhāgavatam also, jīvasya tattva-jijñāsā (SB 1.2.10). Human life means tattva-jijñāsā, inquiry about the Absolute Truth. But that is now stopped. People are not interested self-realization, tattva-jijñāsā.
So this is an attempt to revive their spiritual consciousness, and it is authorized on the basis of Bhagavad-gītā as it is, without misinterpretation, and people are taking to it. So it is India's culture, and if we distribute this knowledge systematically, there are departments, cultural departments. So the things are there. If we cooperate, government and the public, then we can give to the whole world something which is very substantial. And there is no difficulty. The things are there, Bhagavad-gītā as it is, and this is our movement.