Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhir (SB 10.14.3). Simply by hearing. You remain in your place; there is no need of changing your place. If you are businessman, do your business. If you are a medical man, remain in your medical profession—or lawyer, or whatever it may be. That is the recommendation of Brahmā and confirmed by Śrī Caitanya Mahāprabhu. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhir. If we hear, śruti-gatām, if we receive the message of bhakti, then you can remain in your place. But if you hear and try to implement it, employ it in practical life, then one day the Supreme Lord, whose another name is Ajita, you'll be able to conquer Him. Jito 'py asi. These are the recommendation in the śāstra. So this is first-class or superior dharma. Everyone can accept it. Simply hear. And that hearing process is also made very easy. This chanting, Hare Kṛṣṇa mahā-mantra, you chant and hear. Anywhere you can do it. You sit down in your home or in your office, in your factory, underneath a tree or anywhere, you can chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. And you can hear. This process will make you advanced in everything. Caitanya Mahāprabhu has given His benediction, ihā haite sarva siddhi hoibe tomāra (CB Madhya-khaṇḍa 23.078). By . . . simply by this chanting and hearing of Hare Kṛṣṇa mantra, all perfection you'll get. It's very easy.
Therefore our request is that whatever you may be, in whatever position you may be, it doesn't matter. Sthāne sthitāḥ. Just sit down together, the family members, and chant Hare Kṛṣṇa. It is very easy. Nobody can say it is very difficult. And if it is difficult to chant, then it should be understood that we are most unfortunate. Etādṛśī tava kṛpā bhagavan mamāpi durdaivam īdṛśam ihājani nānurāgaḥ (Śikṣāṣṭaka 2). Caitanya Mahāprabhu has taught that nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā niyamitaḥ smaraṇe na kālaḥ. The Lord's holy name is as powerful as the Lord Himself. Na 'bhinnatvān nāma-nāminoḥ (Padma Purāṇa, quoted in Bhakti-rasāmṛta-sindhu 1.2.108). This is the śāstric injunction. There is no difference between Kṛṣṇa name and the Kṛṣṇa person, because Kṛṣṇa is absolute, advaya-tattva, advaya-jñāna. So He has descended in this age, kali rūpe kṛṣ . . . kali yuge nāma rūpe kṛṣṇa-avatāra (CC Adi 17.22). This nāma, Hare Kṛṣṇa, is the sound incarnation of Kṛṣṇa. Don't think it is ordinary sound, Hare Kṛṣṇa. Therefore Narottama dāsa Ṭhākura has sung, golokera prema-dhana hari-nāma-saṅkīrtana, rati nā janmilo kene tāy. This sound vibration is coming . . . this is transcendental sound. It is coming from Goloka Vṛndāvana. It is not this mundane sound. Just like in radio you receive sound from other places, similarly, this sound is received, I mean to say, released from the Vaikuṇṭha. Golokera prema-dhana.