- namo brahmaṇya-devāya
- go-brāhmaṇa-hitāya ca
- jagad-dhitāya kṛṣṇāya
- govindāya namo namaḥ
- (Viṣṇu Purāṇa 1.19.65)
First deference is given, go-brāhmaṇa-hitāya ca, jagad-dhitāya. If you actually want to do some welfare activity for the benefit of the whole world, then these two things must be taken care of, go-brāhmaṇa-hitāya ca, cows and brāhmaṇas. They should be given first protection. Then jagad-dhitāya, then there will be actual welfare of the whole world.
They do not know. Kṛṣi-go-rakṣya-vāṇijyaṁ—go-rakṣya, vāṇijyam—vaiśya-karma svabhāva-jam. This is the duty of the mercantile class of men: to improve agriculture, to give protection to the cows, kṛṣi-go-rakṣya. And vāṇijyam. And if you have got excess food, you can trade, vāṇijyam. This is the business. The brāhmin is meant for doing the brain work. He will give advice. Just like we, Kṛṣṇa consciousness movement, we, we are not meant for the ksatriya's business or vaisya's business, the devotees, but if required they can take. Real business is, brāhmin's business is to know the Vedas, the Brahman, the Supreme Brahman, the Absolute Truth. He, he must know, and he must distribute the knowledge. This is brāhmin. Kīrtayanto. Satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ (BG 9.14). This is brāhmin's business.
So we have taken this business that preach that there is God. We have got an intimate relationship with God. So if you act, act accordingly, then you will be happy. This is our Kṛṣṇa consciousness movement. These rascals, they have forgotten, or they do not care to know, God, and that is the cause of their suffering.