So this asuric public, they do not know which way their destination is. They say it is self-interest, but these rascals, they do not know what is the self-interest, because their very beginning of life is mistaken. They are thinking this body is the self. So how they will know self-interest? The basic principle is mistaken. Dehātma-buddhi. The dogs, cats, they think that "I am this body." So same interest, asura. They do not know, neither they try to understand. Dehino 'smin yathā dehe (BG 2.13). Within this body the spirit soul is there. They cannot understand. Therefore their self-interest is mistaken. Real self-interest is that "I am spirit soul. I am son of God. My father is very, very rich, opulent. I have given up my father's association and therefore I am suffering." Otherwise there is no question of suffering. We have got experience. A very rich man's son, why he should suffer? So here Kṛṣṇa says that ahaṁ bīja-pradaḥ pitā (BG 14.4): "I am the seed-giving father of all living entities." Then... God means ṣaḍ-aiśvarya-pūrṇaḥ, six kinds of opulences. He is complete. He is the proprietor of everything, bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). So if I am the son of a person who is the proprietor of everything, then where is the question of my suffering? So therefore the basic principle of self-interest is lost.
So this Kṛṣṇa consciousness movement is to revive their consciousness that "You are not this body. You are spirit soul. You are part and parcel of God. Why you should suffer? So cultivate Kṛṣṇa consciousness, and simply by cultivating Kṛṣṇa consciousness you will go back home, back to Godhead, and then you'll be happy." Kṛṣṇa confirms this. Duḥkhālayam aśāśvatam, nāpnuvanti mahātmānaḥ saṁsiddhiṁ paramāṁ gatāḥ, mām upetya (BG 8.15): "If somebody comes to Me," mām upetya, "then he does not come back again in this material world, who is duḥkhālayam aśāśvatam (BG 8.15)." This place is place for suffering. Because they do not know self-interest, the place of suffering they are accepting place of enjoyment. But actually it is place of suffering.
Why you are covering this body? The body is the cause of suffering, and in contact with the atmosphere I feel cold. Therefore I have to cover. It is a means of mitigating the suffering. The position is suffering, but somehow or other we are trying to mitigate the suffering. Similarly, in summer season also, the suffering is there. At that time we don't want this covering; we want electric fans. So always there is suffering. Either in the summer season or winter season, suffering must be there. That we do not come to understand. This is due to our asuric svabhāva. So we do not question. In the summer season and the winter season... The summer season, we like something cool, and in the winter season we want something which is warm. So two things are there. So sometimes the warmth is suffering; sometimes this cool is also suffering. So where is enjoyment? We simply hanker that "At this time, if there were warm..." But warm is also suffering. Therefore Kṛṣṇa says that "Don't bother about this suffering. It will continue. You are thinking in summer season something as very pleasing. The same thing in winter season will not be pleasing. So they will come and go. Don't bother about this so-called suffering and enjoyment. Do your duty, Kṛṣṇa consciousness."