Prabhupāda: Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate (CC Madhya 19.170). Kṛṣṇa's another name is Hṛṣīkeśa. Rathaṁ sthāpaya acyuta. Hṛṣīkeśa. In the Bhagavad-gītā, this word is used, hṛṣīkeśa. So hṛṣīkeśa means "the master of the senses." Actually, our senses are given by Kṛṣṇa. We wanted a type of instrument to enjoy certain type of material enjoyment, and Kṛṣṇa has given us senses. Actually, the proprietor of the senses is Kṛṣṇa; therefore His name is Hṛṣīkeśa, "Master of the senses."
So if we actually use the senses for the service of the proprietor of the senses, that is bhakti. Do not . . . we do not want to stop the activities of the senses, but it is . . . they are used for the purpose of the sense proprietor, Hṛṣīkeśa. That is called bhakti. Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate. Bhakti means don't use the senses for sense gratification. Apply the senses for the satisfaction of the proprietor of the senses. Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate (CC Madhya 19.170).
Hmm. Go on.
Pradyumna: "Śrīla Rūpa Gosvāmī has given a definition of auspiciousness. He says that actual auspiciousness means welfare activities for all the people of the world."
Prabhupāda: Yes. Just like this Kṛṣṇa consciousness movement: it is welfare activities for all the people of the world. It is not a sectarian movement; not only for the human being, but also for the animals, birds, beasts, trees, everyone. This discussion was made by Haridāsa Ṭhākura with Lord Caitanya. In that statement, Haridāsa Ṭhākura affirmed it that by chanting Hare Kṛṣṇa mantra loudly, the trees, the birds, the beasts—everyone—will be benefited. This is the statement of Namācārya Haridāsa Ṭhākura. So when we chant Hare Kṛṣṇa mantra loudly, it is beneficial for everyone.
This statement was put forward in Melbourne in the court. The, the court inquired that "Why do you chant Hare Kṛṣṇa mantra loudly in the street?" The reply we gave that, "Just to benefit all the people." Actually, it is the fact. Of course, now there is no prosecution by the state. We are chanting very freely on the streets. That is the benefit. If we chant Hare Kṛṣṇa mantra, it benefits everyone, not only human being. My Guru Mahārāja used to say if somebody complained that, "We go and chant, but nobody attends our meeting," so Guru Mahārāja would reply that, "Why? The four walls will hear you. That is sufficient. Don't be disappointed. Go on chanting. If there are four walls, they will hear. That's all." So chanting is so effective that it benefits even the animals, beasts, birds, insects, everyone.