The process of reviving their Kṛṣṇa consciousness is Kṛṣṇa's. No other process will help. Caitanya Mahāprabhu, He was Kṛṣṇa Himself. He advised, harer nāma harer nāma harer nāma eva kevalam (CC Adi 17.21). The only hope is if you go through the śāstras, Vedic literature; that is the way to understand. But at the present moment people are so engrossed with material affairs that they are not interested even to hear or to talk about Kṛṣṇa consciousness. That is not a very good sign. It is the feverish condition of durbhikṣa. That is mentioned in the Śrīmad-Bhāgavatam, that people in general, when they come to the point of suffering from natural law, then they will revive their nitya-siddha kṛṣṇa-bhakti. So therefore, as I was speaking in this morning, we have to elevate the human civilization from a platform which is on equal level with hog civilization. We should very carefully study and try to know whether the advancement of civilization which we have accepted is genuine. No. It is not genuine; it is misleading. Our aim of life is not to get a comfortable life for few years. Actually, there is no comfortable life. Still, we consider and forget our real business, self-realization. Apaśyatām ātma-tattvaṁ gṛheṣu gṛha-medhinām (SB 2.1.2).
So these persons, māyā-sukhāya bharam udvahato vimūḍhān (SB 7.9.43), they have been described by Prahlāda Mahārāja as the most hated, foolish persons, vimūḍhān. Bhagavad-gītā, Kṛṣṇa has mentioned this class of men as mūḍha. And Prahlāda Mahārāja has described these classes of men, not only mūḍha but vimūḍha. Vimūḍha means particularly mūḍha. Pramattaḥ. Nūnaṁ pramattaḥ kurute vikarma (SB 5.5.4). Same thing, vimūḍhān. It is very dangerous civilization. They are spoiling their human form of life. This human form of life is meant for different purpose: tapasya. But they have been engaged in the lives of hogs and dogs, work very hard, get some money and enjoy for sense gratification. This is not human civilization. So following their own mental concoction they automatically fall down into the dark region of existence. Adānta-gobhir viśatāṁ tamisram (SB 7.5.30). Here yesterday I went to Malad to some friend's house. How they are living, middle-class men. In Bombay especially we see they are living very awkward position, not very comfortable life. Still, they stick to the city life, and if we call them, "Come to Hyderabad. We shall give you nice place, nice food, nice milk, nice cloth—that is your problem. We shall give you. Please come and live with us," "No." Therefore it is called hog civilization. Hog, they are living in a filthy place, eating stool. If you request the hog, "Please come with me. I shall give you nice place to live in. I shall give you halavā," they'll not come. So this is the position.