So bhāgavatāḥ. Bhāgavata means one who has his relation with Bhagavān. From Bhagavān . . . Bhagavān comes from the word bhāgavata, and anything in relationship with Bhagavān, the Personality of Godhead, is called bhāgavata. Just like this book is called bhāgavata because it has nothing to do with any other thing except the activities of the Supreme Personality of . . . so Bhāgavata. So there are two kinds of bhāgavata, the book Bhāgavata and the person bhāgavata. So both of them are so pure that wherever Bhāgavata reading is going on . . . and Bhāgavata reading should be performed by the bhāgavata, person bhāgavata. Then it is very nice. Bhāgavatās tīrtha-bhūtaḥ (SB 1.13.10). They are already purified, holy place of pilgrimage. Mahad-vicalanaṁ nṟṇāṁ gṛhiṇāṁ dīna-cetasām (SB 10.8.4). Therefore, the bhāgavatas, they travel all over the world to purify the ordinary human being because they are dīna-cetasa. Dīna-cetasa. Dīna means poor. They are thinking . . . materialistic persons, they think, "It is my duty to live comfortably, to give all facilities to the family or to the society or to the nation, earn your livelihood and spend for sense gratification." This is their philosophy. They do not know anything more than that. Especially in the Western countries, they are very expert how to adjust materially for sense gratification. Just like we had been immediately to the park, very nice park. They know how to live comfortably in the material world, but there is no spiritual information. Missing point. That is the defect of the Western civilization. They have got some vague idea of God—practically no idea. But human life is not meant for that purpose, simply living very comfortably in material life. The other necessity is that they should know Bhagavān, become bhāgavata. That is another necessity.
So this Kṛṣṇa consciousness movement, it is the desire of Kṛṣṇa that these people who have no information practically about Bhagavān, so they should learn something from this Kṛṣṇa consciousness movement. And therefore we have published so many nice books. It is the desire of Kṛṣṇa they should read these book and try to understand the Kṛṣṇa philosophy, the science of Kṛṣṇa, the science of God. Then their life will be perfect. Otherwise, this one-sided civilization, material comforts, that will not help them. Because however you may create your city, home, very nice, clean, materially comfortable, you will not be allowed to stay. That defect they do not understand. And after you leave this body, there is no certainty what kind of body you are going to have. There is certainty according to the material laws. There is certainty, but they do not know it. That body will be manufactured according to the association of the material modes of nature.
There are three material modes of nature. If you keep yourself in touch with the material modes of nature of goodness, then you will be promoted to the higher standard of life. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). Therefore at least you may enjoy material life, but you should keep yourself to the standard of brahminical culture. Then there is guarantee that you don't degrade yourself; you get higher status of life in the higher planetary system: Janaloka, Maharloka, Tapoloka, Satyaloka. Then you will get. But if you keep yourself as it is, then you will remain in this planetary system. This is called Bhūrloka. Bhūrloka. Oṁ bhūr bhuvaḥ svaḥ tat-savituḥ. You have gāyatrī-mantra. This is called Bhūrloka. Bhuvarloka . . . then, above this, there is Bhuvarloka; then, above this, the heavenly planets. There is system. And if you keep yourself in the association of the modes of ignorance, or foolishness, then you go down. Jaghanya-guṇa-vṛtti-sthā adho gacchanti tāmasāḥ (BG 14.18). Jaghanya-guṇa. Tāmasika means abominable character. The abominable character means these four things: illicit sex, intoxication, meat-eating and gambling. This is tamo-guṇa, exhibition of tamo-guṇa. So if you continue to keep yourself in the association of the modes of ignorance, then you are going to become adhaḥ. Adhaḥ means down. Down means there are many other planetary system. Just like upper there are Bhūr, Bhuvar, Svar, Jana, Mahar, like that, and down also: Tala, Atala, Vitala, Talātala, Pātāla, like that. There is system.