So how to become very dear to God? Don't try to see God. Even if you see... You can find God everywhere if you have got eyes to see. But the real business is not to see. God wants to see you, what you are working for God. That He wants to see. To see God is not very difficult business. Anyone with eyes to see, he can see God. But to be seen by God, do something by which you can draw the attention of God and He can see you, "Oh, here is My devotee," that is wanted. Let God see you! Don't try to see God. That is foolishness. Let God see you. This is our philosophy. My Guru Mahārāja used to say that, that "Don't try to see God, but try to do something so that God can see you." This is the philosophy. And whom God will see? As soon as... Just like any business firm, any man who is working very sincerely, it comes to the notice of the master, "Oh, this man is doing very nice." That is wanted. That is wanted. So a devotee is not very much anxious to see God. God is there. Simply... And one who has become devotee, he always sees God. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva (Bs. 5.38). Sadaiva, twenty-four hours he sees. That is not very difficult job. But do something so that God will see you, "Oh, here is... Here is My devotee."
So He... Therefore here it is called, yaḥ śraddhayaitad bhagavat-priyāṇām. The Pāṇḍavas were so dear to Kṛṣṇa. So it is better to hear about the Pāṇḍavas than to hear about Kṛṣṇa. To hear about Kṛṣṇa, people may be very much inclined, but the śāstra says, "To hear about the devotees of Kṛṣṇa is still better." Therefore in the...You chant daily, yasya prasādāt. Sākṣād-dharitvena samasta-śāstrair uktaḥ **. The spiritual master, it is said that "He is directly the Supreme Personality of Godhead." Sākṣād-dharitvena samasta-śāstraiḥ. Ukta, "said." Sākṣād-dharitvena samasta-śāstrair uktas tathā bhāvyata eva sadbhiḥ: ** "It is not only said, but it is accepted by sadbhiḥ, those who are actually advanced in spiritual life, sadbhiḥ." Why? Why the spiritual master should be accepted as directly as the Supreme God? Kintu prabhor yaḥ priya eva tasya. This priya, again, priyāṇām: "Because he is very, very dear to Kṛṣṇa." Not that because he is worshiped as Kṛṣṇa, therefore he thinks himself Kṛṣṇa and declares, "Now I am Kṛṣṇa." No. Kintu prabhor yaḥ priya eva tasya. This priya. Priya is word. So therefore try to become priya of Kṛṣṇa. Do, act in such a way that Kṛṣṇa can understand that you are very dear to Him.
And the very simple thing is that ya idaṁ guhyaṁ mad-bhakteṣv abhidhāsyati. This confidential service, preaching of Bhagavad-gītā... What is that? Bhagavad-gītā preaching essence: sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Simply go and preach. This very thing. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is Kṛṣṇa's desire. Preach to the world, "Just be Kṛṣṇa conscious." Man-manāḥ. "Just become Kṛṣṇa's devotee." Man-manā bhava mad-bhakto mad-yājī. "Just worship Kṛṣṇa." Mad-yājī mām... "Just offer your obeisances to Kṛṣṇa." Four words. Then you become a preacher. It is not very difficult to become a preacher and to become a spiritual master. How? Very simple thing. Go and speak what Kṛṣṇa says. That's all. You have nothing to manufacture, Dr. Frog. There is no need of manufacturing. We are very safe because we don't manufacture. We simply repeat, parrotlike, what Kṛṣṇa has said. That's all, finished. Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja: (BG 18.66) "Let aside everything. Just become My devotee, surrendered soul." So we are preaching that. We don't make compromise. Therefore all people are against me. Because "This man simply says, 'Kṛṣṇa.' " But I cannot say anything more. That's all.
So to become priya, very dear to Kṛṣṇa, is very easy. That is siddhi, perfection. Labdhvā harau bhaktim upaiti siddhim. Perfection, highest perfection: to become dear to Kṛṣṇa. That's all. You become dear to Kṛṣṇa. That is your perfection, highest perfection, supreme perfection. So such easy thing, and such highest perfection. Why people should not accept this? And it is practical. It is... Just last night I was talking with Śrutakīrti that this church, nobody was coming. Therefore they were obliged to sell it off, and we purchased. So the church is the same, building is the same, and you are all Americans. But you did not come before, so that it was to be sold. Now everywhere it is packed up. Why? Because Kṛṣṇa is there. This is practical. This is practical. There is no question of enviousness. It is practical. In Boston one Christian priest said frankly that "These boys, girls, they are our boys, our girls. Either coming from Christian group or Jew's group, they are, after all, Americans. So they did not care for anything about God. Now they are mad after God. What is this?" This is practical. There is no question of competition. It is practical. Because they are trying. They are trying. Our only business is, "Just become dear to Kṛṣṇa." That's all. Kṛṣṇa consciousness movement means "You are trying to be dear to so many things." Somebody is trying to be dear to his father, to his mother, or to his family, children, or country, community, society, nation. Everyone is trying to be dear. "I will do such and such thing for you. Please give me vote. Please make me president." They are trying. And after all, the president also is not dear, neither people is not dear. The real fact becomes disclosed after a few days when the, what is called, face covering, aḥ, mask, is over. That's all.