In the Skanda Purāṇa it is directed that a devotee should offer water to the tulasī plant and āmalaka trees. He should offer respect to the cows and to the brāhmaṇas and should serve the Vaiṣṇavas by offering them respectful obeisances and meditating upon them. All of these processes will help the devotee to diminish the reactions to his past sinful activities. To Give Up the Company of Nondevotees
Lord Caitanya was once asked by one of His householder devotees what the general behavior of a Vaiṣṇava should be. In this connection, Lord Caitanya replied that a Vaiṣṇava should always give up the company of nondevotees. Then He explained that there are two kinds of nondevotees: one class is against the supremacy of Kṛṣṇa, and another class is too materialistic. In other words, those who are after material enjoyment and those who are against the supremacy of the Lord are called avaiṣṇava, and their company should be strictly avoided.
In the Kātyāyana-saṁhitā it is stated that even if one is forced to live within a cage of iron or in the midst of a blazing fire, he should accept this position rather than live with nondevotees who are through and through against the supremacy of the Lord. Similarly, in Viṣṇu-rahasya, there is a statement to the effect that one should prefer to embrace a snake, a tiger or an alligator rather than associate with persons who are worshipers of various demigods and who are impelled by material desire.
In the scriptures it is instructed that one may worship a certain demigod if he is desirous of achieving some material gain. For example, one is advised to worship the sun god if he is desirous of getting rid of a diseased condition. For a beautiful wife, one can worship Umā, the wife of Lord Śiva, and for advanced education one may worship Sarasvatī. Similarly, there is a list in the Śrīmad-Bhāgavatam for worshipers of all demigods, according to different material desires. But all of these worshipers, although they appear to be very good devotees of the demigods, are still considered to be nondevotees. They cannot be accepted as devotees.
The māyāvādīs (impersonalists) say that one can worship any form of the Lord and that it doesn't matter because one reaches the same destination anyway. But it is clearly stated in the Bhagavad-gītā that those who are worshipers of the demigods will ultimately reach only the planets of those demigods, while those who are devotees of the Lord Himself will be promoted to the Lord's abode, the kingdom of God. So actually these persons who are worshipers of demigods have been condemned in the Gītā.