Simply by false pride I am thinking that I am kartā, I am master. You are not master; you are under the grip of material nature. So how you can avoid? Therefore we should not indulge in sense gratification. We should try to practice how to take kṛṣṇa-prasādam. That will help us.
That I was going to speak, as Bhaktivinoda Ṭhākura said, tā'ra madhye jihvā ati lobhamoy sudurmati. This tongue is sudurmati. It is very, very badly intelligent. Not at all intelligent. He wants to eat. Just like here we can see, in these big cities, they have taken their lunch at home, and as soon as goes to the office, immediately, "Bring tea." So why unnecessarily tea? But the tongue dictates, "Bring tea," "Bring coffee," "Bring cigarette." Therefore the tongue is very formidable enemy of this human being, if you indulge.
Therefore Bhaktivinoda Ṭhākura said, tā'ra madhye jihvā ati lobhamoy sudurmati tā'ke jetā kaṭhina saṁsāre. It is very diff . . . (break) . . . we can sometimes avoid the dictation of the genital, but it is very difficult to avoid the dictation of the tongue. Therefore Bhaktivinoda Ṭhākura said, tā'ra madhye jihvā ati lobhamoy sudur . . . tā'ke jetā kaṭhina sam . . . kṛṣṇa boda doyāmoy, kori bāre jihvā joy, sva-prasād-anna dilo bhāi. Now, Kṛṣṇa is so kind that He has returned so much nice foodstuff, prasādam; now we can eat, and thereby we can conquer the dictation of the tongue.
In another place it is said, sevonmukhe hi jihvādau (Brs. 1.2.234). God realization can be possible, how? If you engage your tongue in the service of the Lord. It is very wonderful. People may say, "How is that? The tongue has to be engaged in the service of the Lord?" Yes, that is the śāstric injunction. Sevonmukhe hi jihvādau svayam eva sphuraty adaḥ. If you simply engage your tongue in the service of Kṛṣṇa, then Kṛṣṇa will appear you, svayam eva sphuraty adaḥ. He will personally appear before you.
And what is that? You can utilize your tongue simply chanting Hare Kṛṣṇa and satisfy the tongue by taking prasādam. Finished. Very simple and very easy. By simply controlling your tongue, you can control all other senses. You can control belly, you can control the genital, you can control everything. Therefore, here is recommendation, "Please do not take this, do not take this. Don't take animal foodstuff. Simply take kṛṣṇa-prasādam. Don't drink, don't smoke . . ." There are so many don't's, and so many do's also.
So therefore we have to practice this Kṛṣṇa consciousness method. Here it is said that kāmasya nendriya-prītir jīveta yāvatā (SB 1.2.10). Try to live decently by taking kṛṣṇa-prasāda and chanting Hare Kṛṣṇa mantra. Jīveta. Sattam jīveta. In this way you can live hundreds of years. That is recommended in the Īśopaniṣad, īśāvāsyam idaṁ sarvam (ISO 1).
So jīveta yāvatā, jīvasya tattva-jijñāsā nārtho yaś ceha karmabhiḥ. And why shall you live at all? What is the use of living? The trees are also living for ten thousands of years. What is the meaning of that living? Similarly you if live for a hundred years or two hundred years, what is the meaning of your living? Of course, living in this material world is not very comfortable.