Nirbandhaḥ kṛṣṇa-sambandhe yuktaṁ vairāgyam ucyate (Bhakti-rasāmṛta-sindhu 1.2.255). We do not give up anything; everything Kṛṣṇa's. Prāpañcikatayā buddhyā hari-sambandhi-vastunaḥ. Hari-sambandhi-vastunaḥ. Hari means God, the Supreme Lord. So He has got sambandha, relationship, because everything is His energy. Therefore it has got some relationship. Earth, water, air, fire, sky—these are all different energies of Kṛṣṇa: bhinnā prakṛtir me aṣṭadhā (BG 7.4). So it has got some relationship. So when it is utilized for Kṛṣṇa, Kṛṣṇa's energy is utilized for Kṛṣṇa, that is bhakti. And when Kṛṣṇa's energy is utilized for our sense gratification, that is called demonism. The same thing. Same thing you utilize for Kṛṣṇa—that is bhakti. And same thing you utilize for your sense gratification—that is demonism. You... Actually, you cannot do so. Everything belongs to Kṛṣṇa. Suppose something belongs to me, and if you do not utilize it for me, you utilize it for you, so I must be sorry, that "How is that? My things are being utilized for you." Of course, this is a crude example. But the philosophy is: everything belongs to Kṛṣṇa. Īśāvāsyam idaṁ sarvam (ISO 1). Sarva... Kṛṣṇa said, bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). He is the proprietor. So because He is the proprietor, He is the proprietor of my body also. Therefore it should be..., everything should be utilized for Kṛṣṇa. This is bhakti. We should not give up. You cannot give up anything.
Suppose you are nicely dressed, and if you give up everything and you take one kaupīna, but that is also a dress. So we have to utilize Kṛṣṇa's thing, but if we take it, accept it as prasādam after offering Kṛṣṇa... In the Vaiṣṇava philosophy, if somebody is going to use one new pair of cloth, first of all he offers to Kṛṣṇa. Then he utilizes it. That is Vaiṣṇava philosophy. There is also eating, sleeping. We require residence—everything we require—but we require it as Kṛṣṇa's prasāda. Prasāde sarva-duḥkhānāṁ hānir asyopajāyate (BG 2.65). Simply we have to admit, "After all, Kṛṣṇa is giving us everything." So simply Kṛṣṇa wants, "Let us admit that you are getting from Me." That is necessary. Eko yo bahūnāṁ vidadhāti kāmān (Kaṭha Upaniṣad 2.2.13). He is supplying us everything, even to the nondevotees. But the nondevotee do not recognize that "It is Kṛṣṇa's prasādam; by mercy of Kṛṣṇa I have got it." That is nondevotee. And a devotee recognizes. This is the distinction between devotee and nondevotee.
So our Kṛṣṇa consciousness movement is to turn the consciousness. Everyone is thinking in a different way, consciousness. We are just trying to transfer their consciousness into Kṛṣṇa. Then he will be happy. Sadā tad-bhāva-bhāvitaḥ. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram (BG 8.6). If we practice like that, then we become eligible to be transferred to the spiritual world. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram. We have to give up this body. But if we give up this body, at the time of death if we can think of Kṛṣṇa... It is very difficult, but if we practice it... Sadā tad-bhāva-bhāvitaḥ. Sadā means always. If we practice this simple method: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma..., then it is possible. So where is the difficulty? Where is the loss? If we ask you to do something, if you think there will be loss, you may reject it. But if there is no loss and the gain is that you get Kṛṣṇa, then why don't you do it? Such is our, what is called, bigotry: "No, we shall not chant. We shall not do this." This is our misfortune.
Therefore those who have taken to this Kṛṣṇa consciousness, chanting this Hare Kṛṣṇa mantra, they are the most fortunate persons in the world. Yaj-jihvāgre nāma tubhyam, the śāstra says. Aho bata śva-paco 'to garīyān (SB 3.33.7): "Even one is born in the family of dog-eaters, but somehow or other, if he takes to this Kṛṣṇa consciousness movement and chants Hare Kṛṣṇa, he is garīyān, he is glorious. He is very glorious." Nāma tubhyam. Tepus tapas te (SB 3.33.7): "It is to be understood in their previous life they undergone severe type of penances and austerities." Tepus tapas te sasnur āryāḥ: "They are really Āryan."
So this Hare Kṛṣṇa movement is very authentic movement from the śāstra, and Caitanya Mahāprabhu practice it, Nārada Muni practice it. All the great sages, they practice it. The śāstra says, kīrtanād eva kṛṣṇasya mukta-saṅgaḥ paraṁ vrajet (SB 12.3.51). In this age, Kali-yuga, we are surrounded by so many faulty things checking our spiritual advancement of life. That is the only necessity of human being: the spiritual advancement of life. So far eating, sleeping, sex life and defense, everyone is doing in his own capacity. That is not the business. That is there. Even the birds, beasts, they are doing that. The only business of human life: athāto brahma jijñāsā, to inquire about the Supreme, the same Brahman. Brahmaṇaḥ sthānam, bhāvanaṁ brahmaṇaḥ sthānam (SB 3.26.46). Always think of brahmaṇaḥ. Sarvaṁ khalv idaṁ brahma (Chandogya Upanisad 3.14.1). Ahaṁ brahmāsmi. These thoughts, these activities, they are required. That is the only business. But we have manufactured so many other business and engagement, leaving aside the real business of life. So this Kṛṣṇa consciousness movement is teaching all over the world the real business of life. Those who are fortunate, they will take advantage of this movement and make his life successful.