So to become educated in the Kṛṣṇa consciousness movement, this is the beginning—to hear about Kṛṣṇa, to understand about Kṛṣṇa.
- śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ
- puṇya śravana-kīrtanaḥ
- hṛdy antaḥ stho hy abhadrāṇi
- vidhunoti suhṛt satām
- (SB 1.2.17)
(loud beeping for some time) (aside:) What is this? Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ. If you kindly hear about Kṛṣṇa seriously... This is our program. We give chance everyone to hear about Kṛṣṇa. We are trying to construct a temple here not for making any profit, but to give chance to the people about hearing about Kṛṣṇa. This is our mission. We are opening temples all over the world just to give people the chance to hear about Kṛṣṇa. Because as soon as we seriously hear about Kṛṣṇa... Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ, puṇya-śravana-kīrtanaḥ. The Kṛṣṇa is there. Kṣetra-jñaṁ cāpi māṁ viddhi sarva-kṣetreṣu, He is there everywhere.
So as soon as that individual soul is seriously engaged in hearing about Kṛṣṇa, immediately the dirty things within his heart becomes cleansed. Ceto-darpana-mārjanaṁ bhava-mahā-dāvāgni-nirvāpanam (CC Antya 20.12). And as soon as the heart is cleansed, his all problems of this material world is solved. Bhava-mahā-dāvāgni-nirvāpanam. Because he understands. Cleansing the heart means to understand that he is not Kṛṣṇa. He's part and parcel of Kṛṣṇa. His duty is to serve Kṛṣṇa. This is cleansing of heart. So long it is not cleansed...
Just like the Māyāvādī philosophers, they are thinking themselves that they are Kṛṣṇa. "I am God." That is unclean. Vimukta-māninaḥ. Tvayy asta-bhāvād aviśuddha-buddhayaḥ (SB 10.2.32). Because their intelligence is not yet clear, it is still with dirty things, therefore they are thinking that they are Kṛṣṇa. No. Kṛṣṇa is the Supreme Personality of Godhead, and we are eternal servant of Kṛṣṇa. This is the philosophy.
Therefore Kṛṣṇa demands in the Bhagavad-gītā, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja: (BG 18.66) "Just surrender to Me." It is the right of the master to ask the servant that "You surrender." Similarly, Kṛṣṇa comes to teach this. Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ. Because we are eternally servant of Kṛṣṇa.
The Māyāvādī philosophers, they cannot understand. The servant wants to become the master. That is not possible. That is not possible. If the servant remains a faithful servant, that is perfection of his life. Artificially, if the servant wants to become master, that is only botheration. So the Kṛṣṇa consciousness movement is educating everyone to understand this fact, that everyone is eternal servant of Kṛṣṇa. Don't try to imitate Kṛṣṇa. That is botheration. You cannot be happy. Artificially, if one wants to become something else which he is not, then it is simply botheration. There is no happiness. An artificial life is not happiness. Natural life is happiness. So naturally we are servant of Kṛṣṇa. If we don't serve Kṛṣṇa then we have to serve māyā.