Religion means to awaken that Kṛṣṇa consciousness. That is religion. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje (SB 1.2.6). That is religion. Religion is not formalities and ritualistic ceremonies. Religion means how to awaken the normal condition, to become lover of God. That is normal condition. Love is there, but because we have no objective, because we have no instruction where to place our love we are loving so many things—up to the dog. Instead of God we are loving dog. Love is there.
So bhakti means yato bhaktir adhokṣaje. That means..., bhakti means love. Unless you have bhakti... Just like you are giving me so many garlands. Why you are giving me? Because you love me. Otherwise there was no necessity. There was no necessity. A third person is not coming. But because you have got some love, therefore you are worshiping your spiritual master. So bhakti means love. Without love there is no question of bhakti. So this bhakti has to be awakened. That is stated in the Caitanya-caritāmṛta: nitya-siddha kṛṣṇa-bhakti. Bhakti is there. Otherwise as I have said many times, how you have become bhakta? There are European, American girls here present. For kṛṣṇa-bhakti they have sacrificed everything. Even they do not dress attractively so that they may be attractive to other boys, and their life may be spoiled. Why? For bhakti. For Kṛṣṇa. This is the bhakti. That is wanted. Kṛṣṇe parama-pūruṣe bhaktir utpadyate. This is success of life.