So bhakti-mārga, this devotional service, Kṛṣṇa consciousness, means to remember always Kṛṣṇa. Smartavyaḥ satato viṣṇuḥ vismartavyaḥ na jātucit. This is the basic principle, Kṛṣṇa consciousness. We should always remember Kṛṣṇa and we shall never forget. And the very simple method, that we chant Hare Kṛṣṇa. So Kṛṣṇa has given us tongue, so we can utilize it, and this is the beginning of spiritual life. This is the beginning of understanding God, or Kṛṣṇa. Otherwise we cannot understand what is God. Ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). Nāmādi, God has name. People say, "Why there should be name of God? He has no name." The impersonalist says "Nameless." Why? The Vedānta-sūtra says, janmādy asya yataḥ: (SB 1.1.1) "Everything is generated from Him." So if there is name, you have got name, I have got name, anything... This tape recorder has got name, this plate has got name, the place has got name, the carpet has got name, and simply God has no name? Why? (laughs) Just see the fallacy. The fountainhead of all names is God, and He has no name. You see? He is zero. These are the arguments. But we don't accept. The thing is they do not know the name because their senses are not purified. You cannot understand God by imperfect senses. Therefore Bhāgavata says, ataḥ śrī-kṛṣṇa-nāmādi. Nāmādi. Nāma means name; ādi, because name is the beginning of everything. Just like if I want to make friendship with you, I ask you, "What is your name?" That is the beginning. If you go to the court, before beginning the judgment, "What is your name? What is your father's name?" You submit any application, "What is your name?" So nāmādi.
So if we want to understand the Supreme Absolute Truth, we should begin from the name, Kṛṣṇa, Hare Kṛṣṇa, the name, the holy name.