Ātreya Ṛṣi: Kṛṣṇa has endowed California with a lot of natural beauty.
Prabhupāda: Yes.
Ātreya Ṛṣi: Every . . . all the year round there is nice flowers and green.
Devotee (1): Sunshine.
Prabhupāda: And you know how to utilize them. Therefore, Kṛṣṇa has given you this land. Now utilize it and develop Kṛṣṇa consciousness. It will be heaven.
Ātreya Ṛṣi: Jaya. We could have an idea like you have in India on the beach for rich people to come and learn Kṛṣṇa consciousness.
Prabhupāda: Yes.
Ātreya Ṛṣi: It's a very beautiful spot.
Prabhupāda: Bombay.
Ātreya Ṛṣi: Like Bombay. Such an idea, it would be very nice here for all the rich—artists, intelligent people, everybody—to come and rest and learn Kṛṣṇa consciousness.
Prabhupāda: Let them learn there and implement the idea here. The whole city, whole country will be glorified.
Ātreya Ṛṣi: Jaya. We need to have more cow protection.
Prabhupāda: Yes.
Ātreya Ṛṣi: On the West Coast, it would be very nice if we had some cow protection.
Prabhupāda: These people must stop this cow killing, the greatest sin. They should divert their tendency for happiness differently than by killing and drinking.
Devotee (1): They are thinking they cannot live without eating cows.
Prabhupāda: Huh?
Devotee (1): They think they cannot live without eating cows.
Prabhupāda: They do not know. We can . . . we can teach them how to get better vitaminous foodstuff from cow's milk. Yes. Let the cow live, and she supplies her blood in the form of milk, and you take vitaminous foodstuff from milk. That is civilization. Milk is also cow's blood. But take this blood in a humanely way, not by killing. Milk is nothing but blood of cow. Suppose if you kill one cow, you get blood how much, how many pounds?
Devotee (1): Some number?
Prabhupāda: No, just guess, how many pounds' blood you can get?
Devotee (1): Fifty pounds?
Prabhupāda: Fifty pounds. But if you keep the cows, you get thirty pounds daily. This is intelligence. Instead of getting once fifty pound and finished, why don't you get it daily thirty pounds?
Devotee (1): They're lusty.
Ātreya Ṛṣi: We have to set the example, Prabhupāda, through your mercy.
Prabhupāda: Yes.