The first thing is śraddhā. Ādau śraddhā. That is the beginning of Kṛṣṇa conscious life. Rūpa Gosvāmī has given this formula that in order to attain to the perfectional stage of life, how to love God . . . Kṛṣṇa consciousness movement means that we are try . . . teaching people how to love God. This is the sum and substance. Unfortunately, people have no idea of God, who is God, what is His form. Generally, they think God has no form. If anyone has advanced little in spiritual life, they come to the point of nirākāra, or nirviśeṣa-brahman, formless. That is the first step in Brahman realization. We have already described this.
But beyond that they don't want to proceed. They think this is fac . . . this is final; to realize the impersonal feature of the Absolute Truth, that is final. That is Māyāvāda philosophy. No. That is not final. Still you have to advance, realize Paramātmā. Still you have to advance, realize God, the Supreme Personality of God.
So we are teaching people how to love the Supreme Personality of Godhead. That means one who has surpassed the realm of Brahman and Paramātmā, they can realize, they can understand what is the process of loving God. If they have no idea of God, then whom to love? You cannot love air or sky. You must have form. But they have no idea what is the form of God.
Therefore śāstra says: "Here is form." Īśvaraḥ paramaḥ kṛṣṇaḥ sac-cid-ānanda-vigrahaḥ (Bs. 5.1). Vigraha means form. Without form, how we can love? So to come to that perfectional stage, how to love God, this is our philosophy. How to love God. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje. That is first-class religious system which helps the follower to come to the point to love God. That is first-class religion.