This is real friendship. He does not take himself. He always carries the message only. Ya idaṁ . . . mad-bhakteṣv abhidhāsyati (BG 18.68). Simply our business is to carry the message of Kṛṣṇa. Then we are friend. Otherwise we are not friend. We may pose to become friend, but we are not friend, because we do not know how to benefit the friend. Sometimes we mislead him.
Therefore our business is to point out that, "Kṛṣṇa is your friend." Suhṛdaṁ sarva-bhūtānām (BG 5.29). "He's the proprietor. Don't claim your proprietorship. You are not proprietor. You are falsely claiming, because what you are claiming as your property, it will be taken away by Kṛṣṇa at the time of your death. Everything will be finished." Mṛtyuḥ sarva-haraś ca aham (BG 10.34), Kṛṣṇa says. Mṛtyu . . . Kṛṣṇa says: "I am death when I take away everything from the person—his life, property, body and everything."