Yasya sarve samārambhāḥ. You are not forbidden to execute your duties. We are not after stopping the general process of material activities. That is not our mission. The whole thing is that we have to act everything in Kṛṣṇa consciousness. Kṛṣṇa consciousness. Just like . . . it is very easy to understand. Everybody has got some vocation of his life. But what is their consciousness? Their consciousness is that "I am engaged in this business, I am engaged in this service, because I have to maintain my family," "I have to maintain myself," or "I have to satisfy the government," or "I have to satisfy somebody else." This is our consciousness. Nobody is free from such consciousness.
Everybody must have some consciousness. Without consciousness, nothing can be done. One who has no consciousness, he cannot do anything nicely. If his consciousness is disturbed, then his work cannot be . . . just like a madman. A madman cannot do anything nicely, because his consciousness is disturbed. So we, similarly, if we change the process only that, "I am . . . to satisfy Kṛṣṇa." Just like we are doing everything with that idea to satisfy somebody else, or at least myself, for my satisfaction. This process has to be changed to Kṛṣṇa consciousness, that's all. This process has to be changed into Kṛṣṇa consciousness. Therefore Lord Kṛṣṇa says, yasya sarve samārambhāḥ.