This is the process. So, everyone has got full liberty how, what kind of body he's going to get next. So if you keep yourself in Kṛṣṇa consciousness, that consciousness, subtle body, then you are sure to get next life, if not in Vaikuṇṭha, at least you get a high standard life. That is confirmed in the Bhagavad-gītā, śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). Yoga-bhraṣṭaḥ. Bhraṣṭaḥ means fallen, fallen. Suppose we are executing Kṛṣṇa consciousness, and some of our students are going away. So that is called bhraṣṭa, fallen. They could not continue. So one who could not continue by his ill luck, he is also not loser because he is... That slight Kṛṣṇa consciousness will help him to get another human form of body. That is guaranteed. Ordinary men, they do not know what kind of body they are going to get. They're in darkness. But it will be decided at the time of his death according to the mentality. God is so kind, whatever you want, He is giving you. Ye yathā māṁ prapadyante tāṁs tathaiva bhajāmy aham (BG 4.11).
"Whatever you want, you take." He has given you full liberty. Because we have come to this material world to enjoy. Enjoy means sense gratification. And sense gratification standard is according to the body. A king's body, his sense gratification, and a hog's body, his sense gratification, they are different. Because the bodies are different. A king cannot take anything which is not very nicely prepared, and a hog is satisfied with stool. Why? A different body. Deha-yogena dehinām. There are... The whole thing is sense gratification. Here, anyone who has come... Indriyārtha artha-vādinaḥ. Their only aim is sense gratification. That's all. Anyone. Beginning from Brahmā down to the ant. Material life means a desire for sense gratification. They're fallen because they wanted to gratify their senses. They cannot remain in Vaikuṇṭha world. In the Vaikuṇṭha world, only the one, the Supreme Lord, His senses should be satisfied not anyone's else. That is called bhakti.
The process is sense gratification, but if you want your sense gratification, that is material. And if you want to satisfy Kṛṣṇa's sense gratification, then you are spiritual. So anyone who wants to gratify his senses, personal, he is pushed here, in this material world. Now, according to different karma, you create your field... Just like ordinarily, everyone is working in Los Angeles, hard, day and night, but somebody's poor man, somebody's rich man. Why? According to karma. One is intelligent enough. He can do things very nicely. He's getting more money. So field is open for everyone. It is not, the government is giving a special facility for somebody, and he's becoming rich, and another man is forbidden to use the government facilities, therefore he's becoming poor. No. It is not that. Government is giving facility everyone equally. You become educated, you become high-court judge. And if you become criminal, then go to jail. So similarly, God, He's equal to everyone.