So this is the bhū-bhāraḥ. Bhū-bhāraḥ, this Kṛṣṇa consciousness movement is also incarnation of Kṛṣṇa. Kṛṣṇa is absolute. Kṛṣṇa and Kṛṣṇa consciousness is the same. That is absolute. In relative world consciousness is different from the person, but in the absolute world consciousness and the subject matter of consciousness is the same. Kṛṣṇa and Kṛṣṇa's name is the same; Kṛṣṇa and Kṛṣṇa's form the same. Therefore when you worship Kṛṣṇa's form it is not waste of time; it is worshiping Kṛṣṇa. Kṛṣṇa is omnipotent, He can accept your service by presenting Himself in His form. But Kṛṣṇa can do that, that is His omnipotency. Otherwise why Kṛṣṇa will say patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati tad aham aśnāmi: (BG 9.26) "If somebody gives me something to eat, it doesn't matter very valuable, very palatable dishes. It doesn't matter. Even patraṁ puṣpam, little flower, little fruits which any poor man can collect"? Just like if you are very, very poor man, you have nothing to offer to Kṛṣṇa, but you want to offer something. So Kṛṣṇa says, "All right. Offer Me a little fruit, little flower." So if you have no money to purchase, if you go to a friend, "Sir, I want to take little flower to offer to Kṛṣṇa," at least if he is human being he will never deny. "Yes, take it." If he's a dog, that is a different thing. If he's a human being you can collect this little flower and fruit anywhere, any part of the world.
So Kṛṣṇa worship is so easy, universal. Other worshiping method you have to collect so many things, then you can worship. Or you must have temple, you must have church, you must have worshiping place. But Kṛṣṇa is everywhere. And you can collect this patraṁ puṣpaṁ phalam anywhere. You can worship Kṛṣṇa anywhere, but you have to learn how to worship. What is that learning? Bhaktyā, that is the method. Therefore Kṛṣṇa says patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). This patraṁ puṣpam is not important thing. The important thing is bhakti, devotion. That is wanted. Without bhakti, if you offer Kṛṣṇa very big plate, Kṛṣṇa is not hungry to take your food. He'll not accept it. He'll not accept anything if you do not offer with your love, bhaktyā, love and serving spirit: "My dear Kṛṣṇa, You are so opulent. I have nothing to offer You because You have got everything. But I have tried to collect the things to my best power, so I am offering You. Kindly take it." This is mantra. This is mantra. Don't require much mantra. That meekness, that humbleness, "Kṛṣṇa, I am most insignificant. I have nothing to give You, neither You are very much hungry or You... You have got many, many..." Lakṣmī-sahasra-śata-sambhrama-sevyamānam (Bs. 5.29). Kṛṣṇa is served by the goddess of fortune, not one, many millions. Here we are praying to goddess of fortune, "My dear goddess of fortune, kindly give me little fortune. I am very poor." That is our position. We are praying. But Kṛṣṇa's position is that lakṣmī-sahasra-śata-sambhrama-sevyamānam. The goddess of fortune is praying Kṛṣṇa. Just like the gopīs, they are all goddess of fortune. "Kṛṣṇa, kindly take little service..." This is the position.
So why Kṛṣṇa will come to you, take your foodstuff? Because Kṛṣṇa wants that you surrender. That is required. That is required. Therefore we should serve Kṛṣṇa, because without bhakti, many times Kṛṣṇa has said, bhaktyā mām abhijānāti: (BG 18.55) "simply through bhakti." You cannot understand Kṛṣṇa by your so-called scholarship, scientific knowledge and speculation. These are all useless, nonsense things. You cannot understand what is Kṛṣṇa. Kṛṣṇa clearly said, bhaktyā mām abhijānāti (BG 18.55). Bhaktyā. Simply by devotional service one can understand. Bhakti means serving, service. Sevonmukhe hi jihvādau svayam eva sphuraty adaḥ (Brs. 1.2.234). When you become in service attitude, just to serve Kṛṣṇa with humble attitude, with devotion, then Kṛṣṇa will reveal. Otherwise you cannot understand Kṛṣṇa. It is not possible. If you think that "I am very rich man, I can offer Kṛṣṇa so many things, nice dress, nice foodstuff. Kṛṣṇa now is within my grip." No. Kṛṣṇa is not so cheap. There also it is said that vedeṣu durlabham adurlabham ātma-bhaktau (Bs. 5.33). You cannot understand Kṛṣṇa because you are very learned scholar in Vedic knowledge. No. Vedeṣu durlabham, it is very difficult. But adurlabham, He is very cheap unto His devotees. He is very cheap. Like Vidura. Vidura invited Him, and Kṛṣṇa did not to go Arjuna's house..., I mean to say, Duryodhana's house, very palatial building. Vidura, a cottage, so He went there. And Vidura being in ecstasy was offering Him some banana. So he was so overpowered by ecstasy that instead of giving the fruit banana, he was giving the skin, and Kṛṣṇa was eating. So when he came to his senses he saw that "I have given only the skin, and Kṛṣṇa is eating." So this is bhakti. This is bhakti. Kṛṣṇa wants that. Kṛṣṇa can eat anything, either you give the pulp or skin, He can eat anything because He is all powerful and everything is equal to Him.
So real thing is bhakti. So when people become rascals and nonsense and do not care for God consciousness, devotion to God, that is become bhū-bhāraḥ, burdened. That has now become. Now Kṛṣṇa has, because at the present moment in the Kali-yuga... Kṛṣṇa formerly came to kill big, big giant demons like Rāvaṇa and Kaṁsa, Hiraṇyakaśipu, very, very big giant. But that the present moment where is that big giant? They are all poor. There is no... Although by mentality they are all rogues and rascals and demons, but in material condition they are very very poor. That is stated. Mandāḥ sumanda-matayo manda-bhāgyā hy upadrutāḥ (SB 1.1.10). People are so unfortunate that even the bird and beast, they can get their two meals, eating, sleeping, mating; they have got their arrangement. At the present moment a human being has no arrangement what he is going to eat in the morning or in the evening, whether he has got any chance of sex life. These things are preliminary requirement, but nobody is guarantee of these things, they are so unfortunate. They are not getting the preliminary necessities of life, what to speak of Kṛṣṇa consciousness. They are so unfortunate. So why should come Kṛṣṇa to kill them? They are already killed by the laws of nature. They are already killed, half-killed. Therefore Kṛṣṇa has come in the form of His name. Please chant Hare Kṛṣṇa.