All the demigods and living entities, they have been analyzed by great, stalwart people, and it has been found that Kṛṣṇa is cent percent God. Kṛṣṇas tu bhagavān svayam. Ete cāṁśa-kalāḥ puṁsaḥ kṛṣṇas tu bhagavān svayam (SB 1.3.28).
All others . . . there are many other gods. Then gods means not the Supreme God. Īśvaraḥ paramaḥ kṛṣṇaḥ. We are speaking of the paramaḥ īśvaraḥ, or Parameśvara. There are two words: īśvara, parameśvara; ātmā, paramātmā. That param is God. We are Brahman; Para-brahman. So Para-brahman, Paramātmā, Parameśvara, all these are applicable to Kṛṣṇa.
Just like Arjuna, after hearing Bhagavad-gītā, he admitted, paraṁ brahma paraṁ dhāma pavitraṁ paramaṁ bhavān, puruṣaṁ śāśvatam ādyam (BG 10.12). That is the position of Kṛṣṇa. Ādi-puruṣam. Govindam ādi-puruṣam. Kṛṣṇa also says, in the Bhagavad-gītā, aham ādir hi devānām (BG 10.2). Devānām, Brahmā, Viṣṇu, Maheśvara . . . then after Brahmā, Viṣṇu, Maheśvara, there are other demigods—Indra, Candra, Varuṇa, so many.
So Kṛṣṇa says, aham ādir hi devānām. Ahaṁ sarvasya prabhavaḥ. He's the origin of everything. Ahaṁ sarvasya prabhavo mattaḥ sarvaṁ pravartate (BG 10.8): "Everything emanates from Me." In the Vedānta-sūtra also the Absolute Truth is described as janmādy asya yataḥ (SB 1.1.1). The Absolute Truth is that from whom everything emanates.
So here is Kṛṣṇa—from śāstric evidences, by His opulences, by His power . . . because Bhagavān means full of six opulences. Aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). He must be the richest. He must be the strongest. He must be the most famous. He must be the most beautiful. He must be the great renouncer. In this way, that is the definition of God.
So that definition is confirmed by Lord Brahmā: īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Īśvara means controller. Controller . . . unless one is powerful, how he can control? So every one of us is little . . . a small controller. Somebody controls in his office. Somebody controls in his family life. Somebody controls a few factories. There are controller. But nobody can say that "I am the supreme controller." That is not possible. The supreme controller is Kṛṣṇa.
So this Kṛṣṇa consciousness movement means we are trying to link up our connection with the supreme controller. We do not wish to become the controller. We want to be controlled—but by the supreme controller, not by others. That is our proposition. Just like generally, one who is in service, he hankers after government service. Because it is natural conclusion that, "If I have to serve somebody, why a petty merchant? Why not take government service?"
So that is our proposition, that we have to serve. We cannot do but serve, any one of us. That is our constitutional position. Any one of us, we are sitting here, we are servant. Every one of us is servant. So our proposition is that you are servant in any case. Why not become servant of God? That is our proposition. That is Kṛṣṇa consciousness movement.