Kṛṣṇa consciousness, as Kṛṣṇa advised, sarva-dharmān parityajya mām ekam (BG 18.66), he is simply drinking poison. Drinking poison. That's all. And what is the effect of poison? You will die. Not only this life, life after life, bhūtvā bhūtvā pralīyate (BG 8.19). He will accept this life, again he'll give up, again another body, again another. And that you do not know. There is no guarantee what kind of body you are going to get. But they are so rascals, they do not understand that "I am going to get another body." And there are so many varieties of body. If I get the body of a tree, now standed up for seven thousand years . . . how much risk we are taking.
But all this risk can be avoided in this human form of life simply by thinking of Vāsudeva, simply by thinking of Kṛṣṇa. Why people are reluctant? This is their misfortune. Therefore Caitanya-caritāmṛta-kaṛ says, ei rūpe brahmāṇḍa bhramite kona bhāgyavān jīva (CC Madhya 19.151). This Kṛṣṇa consciousness can be accepted only by the most fortunate person. Not less fortunate, alpa-medhasa. Those who have got little brain, or little fortunate, they cannot. They cannot. Sukṛtina. Sukṛtina. Sukṛtina means very fortunate, very pious. And duṣkṛtina cannot take it. Vāsudeva . . . thinking of Vāsudeva, Kṛṣṇa, is very easy, but those who are sinful, they cannot take to it. That is the difficulty.
Therefore we say: "Stop these four pillars of sinful life: illicit sex, intoxication, meat-eating and gambling." These are the four pillars of sinful life. If you accept these four pillars, then your rope, sinful life, is very strong. Break this, from the very beginning. There will be no more sinful life. If you simply stop, where is the difficulty? If you do not smoke or do not drink, will you die? We have got so many devotees, they do not smoke, they do not drink. Are they dying? They do not play any gambling. Are they dying? They do not take meat. Are they dying? They do not have illicit sex. Are they dying? It is artificial. Māyā's . . . artificial. Just like so many cigarette package are advertised, although there is written on the . . . what is that? "It is dangerous . . ."
Devotee: "Smoking may be hazardous to your health."
Prabhupāda: Yes. Still the rascal will take. Still . . . the things will be advertised. The government is writing on the packet, "It is dangerous," but they are not closing the factory of the cigarette. That will . . . because they want income. (laughter) You see? This is going on. Cheating. And if you don't like it, why don't you stop this? But that they will not do. Simply a show-bottle. So this Kṛṣṇa consciousness movement is that we want to stop this show-bottle business. Everyone must be a real leader, then people will be happy.