Regarding your other question, should we become detached from the results of our activities, or should we become simply attached to the Lotus Feet of Krishna, the answer is that both of these philosophies are right. One should not be attached to his personal achievement. But, if one is attached in order to please his Spiritual Master, then it is all right. Unattached to my benefit, attached to Krishna's benefit. Krishna Consciousness means attachment for Krishna and detachment for personal benefit, that's all. But in any case, if there is fight amongst yourselves over these things, book distribution, competition, you should not develop ill-feeling. That depends on the persons. If ill-feeling is there, then stop it and all together chant Hare Krishna. Those who are behind should eulogize those who are advanced. If you become envious, that is material. Attachment, detachment—these things are natural. If you become attached to something you become detached from other. So we can estimate our advancement in this way. This is the test. In the Krishna Consciousness Movement there is no question of enviousness, hatred, things like that. Material life means hatred for Krishna and desire for matter. So we have to convert ourselves. When one becomes Krishna conscious actually, he does not even hate material things because he becomes expert how to utilize everything for Krishna. Krishna Consciousness is so nice. We do not hate anything material because we have learned from our disciplic succession how to utilize material things for Krishna's service. Actually, bhakti means realization of the Supreme, and this means increasing attachment for Him and reforming of detachment or hating of material name and fame.
So far this making some false story for collecting money or selling book, of course we may do anything for Krishna, but that is supposed to be reserved for very advanced experts in Krishna Consciousness—they know how to catch the big fish without themselves getting wet. So it is not very much advisable to make lies just to sell book. If we simply stick to describing how wonderful is Krishna, then whatever we may lie or exaggerate, that will not be lie! But other things, lies, they will not help us to train ourselves in truthfulness. Lie to some, not to others, that is not a good philosophy. Rather the brahmanas are always truthful, even to their enemies. There is sufficient merit in our books that if you simply describe them sincerely to anyone, they will buy. That art you must develop, not art of lying. Convince them to give by your preaching the Absolute Truth, not by tricking, that is more mature stage of development of Krishna Consciousness.