Just like you associate with the sun immediately, er, sunshine - you become warm - similarly, by associating with God, you become God conscious

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Expressions researched:
"by associating with God, you become God conscious"

Conversations and Morning Walks

1975 Conversations and Morning Walks

So by chanting, chanting, because God is not different from the name, you associate with name..., er, with God, and then you become cleansed. This is the process. God is not different from His holy name. So you chant the holy name of God. That means you associate with God immediately. Just like you associate with the sun immediately, er, sunshine—you become warm—similarly, by associating with God, you become God conscious. This is our program.
Morning Walk -- October 26, 1975, Mauritius:

Brahmānanda: In the Old Testament, God was speaking to Moses. So Moses wanted to see God. He was on a mountain. And he turned around, but then God became a burning bush.

Puṣṭa Kṛṣṇa: That was supposed to be the back of God. The burning bush was the back of God.

Prabhupāda: Burning bush?

Brahmānanda: A bush that was on fire.

Prabhupāda: Oh.

Brahmānanda: That's what...

Prabhupāda: God has no material body.

Brahmānanda: Because he was not qualified to see God.

Prabhupāda: Ataḥ śrī-kṛṣṇa nāmādi na bhaved grahyam indriyaiḥ (Brs. 1.2.234). By these material senses, you cannot understand God. Nāmādi. Even you cannot understand His holy name. Our understanding of God begins by chanting the holy name. So by chanting, chanting, because God is not different from the name, you associate with name..., er, with God, and then you become cleansed. This is the process. God is not different from His holy name. So you chant the holy name of God. That means you associate with God immediately. Just like you associate with the sun immediately, er, sunshine—you become warm—similarly, by associating with God, you become God conscious. This is our program. We are giving chance people to associate with God directly by chanting His holy name. God is omnipotent. His name is as omnipotent as He is. These fools, they do not know that.

Brahmānanda: They think it's some lesser, ordinary.

Prabhupāda: Yes. And if you say, "Why, then, Kṛṣṇa? There are many names," so Caitanya: "Yes, any name of God, if it is God's name, it is as powerful." If it is God's name. "Any name" does not mean you manufacture some name. That is not. Any name by which one can understand this is God's name, that is there said. Nāmnam akari bahudha-nija sarva-śaktis tatrarpita niyamitaḥ smarane na kalaḥ. This is Caitanya Mahāprabhu's preaching. If you do not accept Kṛṣṇa as a God's name, then if you have your own name of Kṛṣṇa, er, God, chant it.

Brahmānanda: But it must be standard.

Prabhupāda: Must be God's name.

Brahmānanda: Yes.

Prabhupāda: That is wanted. But if you do not know what is God's name, then what you will chant? What you will chant? Then you chant Kṛṣṇa. We know it is God's name. Take. Take to our principle. If there is no medical college, come to our medical college. You are welcome. Why you are envious? You have no medical college; at the same time, you are envious of my medical college. Why? Why this nonsense? If you want to learn medical science—you have no medical science, college-come here. This is our proposal. Why you are envious? That means rascal. "Our gold." Gold is "our gold," everyone's gold? "Our gold." What do you mean, "our gold"? Gold is always gold, either in your hand or in my hand. In your hand it is not Christian gold and in my hand it is not Hindu gold. Gold is gold.