So ultimate goal is to satisfy the Supreme. That they do not know. This is stated by Prahlāda Mahārāja. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). They do not... Everyone is self-interested, but they do not know what is self-interest. Na te viduḥ svārtha-gatim. Everyone must be self-interested. That is natural. But they do not know what is self-interest. The self-interest is to approach Viṣṇu or Kṛṣṇa and satisfy Him. That is self-interest. Na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā (SB 7.5.31). Durāśayā means by hoping something which is impossible to fulfill. Durāśayā ye bahir-artha-māninaḥ. The modern civilization, they are trying to adjust things by material activities.
Just like the greatest example is the United Nations. The United Nations is trying to adjust things, the whole worldly affairs, by a United Nations organization, UNO. But they could not do anything. Because they do not know that how the nation should be united. Na te viduḥ svārtha-gatiṁ hi viṣṇum. They do not know. All their activities are without God, without God consciousness. Therefore they have failed. Everyone will fail, because they do not know what is the aim of life. That is the mistake.
So this Kṛṣṇa consciousness movement is trying to teach people that the ultimate goal of life is to satisfy Kṛṣṇa, either you, Kṛṣṇa or God. Kṛṣṇa is the most explicit explanation of God. If God can have any name, the "Kṛṣṇa" name is the most perfect name, because Kṛṣṇa means all-attractive. I have explained many times. Unless God is all-attractive, how He can be God? If God is attractive for a certain limited person or limited area, then he is not God. Then you will say, "Our God, your God, his God, that God." But if Kṛṣṇa is all-attractive, that is real God. And that is Kṛṣṇa. That is being proved. Now Kṛṣṇa is all-attractive all over the world. Otherwise, how in America, in Russia, in China, in Europe, all countries?
Recently I have got several literatures printed in Swedish language. We are printing Kṛṣṇa literature almost in all languages of Europe, in English language, in Spanish language, in French language, in Swedish language, in Dutch language and German language, and then Italian language, we are publishing, and it is being sold like hotcakes, anything.
Because this idea, the Kṛṣṇa consciousness idea, is very, very new to them. Kṛṣṇa, God, can be talked with personally. One can go to God personally. These ideas were unknown in the Western countries. But that is possible. That is a fact. We can understand from Vedic literature. But they do not know.
- na te viduḥ svārtha-gatiṁ hi viṣṇuṁ
- durāśayā ye bahir-artha-māninaḥ
- andhā yathāndhair upanīyamānās
- te 'pīśa-tantryām uru-dāmni-baddhāḥ
- (SB 7.5.31)
The blind rascal leaders, they do not know, and they are becoming leaders. So what kind of leader? Andhā yathāndhair upanīyamānāḥ. One blind man is leading several other blind men. So what will be the result? The result must be disaster. That is being done.
Therefore the program is, as it is stated, karmaṇy akarma yaḥ paśyed akarmaṇi ca karma yaḥ. This is intelligence, how we have to work, but without reaping any good or bad result. That means working for Kṛṣṇa. That is called akarma. I have already explained. In this way sa buddhimān manuṣyeṣu (BG 4.18), if you work for Kṛṣṇa... The vivid example is Arjuna. He is working for Kṛṣṇa. So you can do also. Simply by fighting... Arjuna was not chanting Hare Kṛṣṇa. So you can do also. Because... Nowadays in the Kali-yuga because people are... (break) ...because they knew the duty, but at the present moment... (break) ...kalau śūdra-sambhavaḥ. In the Kali-yuga, because there is no such division, so everyone is śūdra or less than śūdra. This is their yajña. This is also yajña. That is stated in the Śrīmad-B... Yajñaiḥ saṅkīrtana-prāyair yajanti hi su-medhasaḥ (SB 11.5.32).
Everything is there in the śāstra. Therefore we have to follow the śāstra. At the present moment... Kṛṣṇa-varṇaṁ tviṣākṛṣṇaṁ sāṅgopāṅgāstra-pārṣadam, yajñaiḥ saṅkīrtana-prāyaiḥ. This is the recommendation for this age, how to worship God. So this is the method. Kṛṣṇa-varṇaṁ tviṣākṛṣṇam. Tviṣā, by complexion, akṛṣṇa, yellowish color, akṛṣṇa. How it is akṛṣṇa means yellowish? That is a big explanation. This is indicating to Śrī Caitanya Mahāprabhu. Kṛṣṇa-varṇam. Kṛṣṇaṁ varṇayati. Śrī Caitanya Mahāprabhu simply was chanting Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare...
Here is the picture. So we are trying to follow Him. That was kṛṣṇaṁ varṇayati. This is the statement of śāstra. So whom we shall worship in this age of Kali? Because according to different ages there are different prescription. So because this Kali-yuga is very, very fallen, everyone is a śūdra, there is no brāhmaṇa, no kṣatriya, no vaiśya, therefore, the one prescription is given there, that harer nāma harer nāma harer nāmaiva kevalam, kalau nāsty eva nāsty eva nāsty eva... (CC Adi 17.21).
It is very difficult to bring one to the brahminical culture, to the kṣatriya culture, to the vaiśya culture, because everything is finished, and it will be finished more and more. Therefore the only saving platform is this harer nāma harer nāma harer nāmaiva kevalam. Then everyone will be saved. Therefore we are pushing on this movement. Chant Hare Kṛṣṇa mantra anywhere.
And it has become practical. Even in Africa, in the village, where they have got so big, big earrings, they are also chanting Hare Kṛṣṇa mahā-mantra. They are also chanting. Therefore the African government is a little afraid of this movement. Yes. Anyway, that's a big story. So anywhere we don't find any difficulty. Either you go in the interior of Africa or Europe... Europe, America, we have gone into. We are sending our buses and devotees with books in the village, in the interior village, because Caitanya Mahāprabhu wanted it.