Bharata, he was so faithful brother, he replied: "No. You are king. So long You are living, nobody can be king. So I cannot be king." Then He requested, "At least you must administer." Because after the departure of Lord Rāmacandra, Mahārāja Daśaratha died out of the shock, because Rāmacandra was very pet son, eldest son. He was going to be king, and by his order He was sent to the forest. The father could not tolerate the shock. He died.
So Rāmacandra's life, God's activities, pastimes, if we hear, that means we are associating with Rāmacandra. There is no difference between His form, His name, His pastimes and Himself. He's absolute. Therefore either you chant the holy name of Rāma or you see the statue of Rāma or you talk of His pastimes, transcendental pastimes, everything, that means you are associating with the Supreme Personality of Godhead.
So we take advantage of these days when the incarnation of God appears or disappears, and we try to associate with Him. By His association we become purified. Our process is purification. Kṛṣṇa consciousness means simply we are purifying our consciousness. From the birth, as I have explained, everyone is śūdra. Śūdra means one who laments. That is called śūdra. For a slight loss or slight inconvenience, one who laments, he is called śūdra. And brāhmiṇs means one who tolerates. A śūdra has no toleration.
So kalau śūdra sambhava. Kalau means . . . his age is called Kali. So it is the statement of the śāstras that in this age the whole population is śūdra. And formerly also, by birth everyone was considered śūdra; but there was training, saṁskāra. At the present moment, there is no saṁskāra, there is no training. The training is only for earning livelihood. No other training.
How one can earn money and enjoy senses—that is the training at the present moment. But actually, to make successful the human life or the mission of human life, the Vedic culture is very nice. And by spreading Kṛṣṇa consciousness, by adopting the process of Kṛṣṇa consciousness, you can revive that cultural life, sublime life. If not wholesale, if there are a few people trained up in this line, and they become ideal examples to the society, immense benefit can be derived from their examples of life.