This material world, so-called love, society, friendship and love—everything is depending on that sense gratification, maithunādi, beginning from sex. Yan maithunādi gṛhamedhi-sukhaṁ hi tuccham (SB 7.9.45). So when one becomes free from this maithunādi-sukham, he is liberated, he is liberated, svāmī, gosvāmī. So long one is attached to this maithunādi, sex impulse, he is neither svāmī nor gosvāmī. Svāmī means when one becomes master of the senses. As Kṛṣṇa is the master of senses, so when one becomes Kṛṣṇa conscious, he becomes master of the senses. It is not that senses should be stopped. No. It should be controlled. "When I require, I shall use it; otherwise not." That is master of senses. "I shall not act impelled by the senses. Senses should act under my direction." That is svāmī.
Therefore Arjuna is called Guḍākeśa. He is master of... He is also, when he likes. He is not a coward, but he is compassionate because he is devotee. Because he is devotee of Kṛṣṇa... Anyone who becomes a devotee of Kṛṣṇa, all the good qualities manifest in his body. Yasyāsti bhaktir bhagavaty akiñcanā sarvair guṇais tatra samāsate surāḥ (SB 5.18.12). All godly qualities. So Arjuna, he is also... Otherwise how he can become intimate friend of Kṛṣṇa unless of the same position? Friendship becomes very strong when both the friends (are) on equal level: same age, same education, same prestige, same beauty. The more similarity of position, then the friendship is there, strong. So Arjuna is also on the same level of Kṛṣṇa. Just like if somebody becomes friend of the president, friend of the king or queen. So he is not ordinary man. He must be of the same position. Just like the Gosvāmīs. The Gosvāmīs, when they gave up their family life... It is described by Śrīnivāsa Ācārya, tyaktvā tūrṇam aśeṣa-maṇḍala-pati-śreṇiṁ sadā tucchavat. Maṇḍala-pati, big, big leaders, maṇḍala-pati. Big, big leaders, zamindars, big, big, big men. He was minister. Who can become his friend unless he is also a very big man? So Rūpa Gosvāmī gave up their company. As soon as Rūpa Gosvāmī and Sanātana Gosvāmī became acquainted with Śrī Caitanya Mahāprabhu, immediately they decided that "We shall retire from this ministership and join Śrī Caitanya Mahāprabhu to help Him." To serve Him, not to help Him. Śrī Caitanya Mahāprabhu doesn't require anyone's help. But if we try to associate and try to serve Him, then our life becomes successful. Just like Kṛṣṇa says... Kṛṣṇa came to preach Bhagavad-gītā. Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). That was His mission, that "These rascals have become servant of so many things: society, friendship, love, religion, this, that, so many things, nationality, community. So these rascals should stop all this nonsense business." Sarva-dharmān parityajya: "Give up all this nonsense. Simply just become surrendered unto Me." This is religion. Otherwise, how Kṛṣṇa is advising that sarva-dharmān parityajya, (BG 18.66) "You give up all religious system?" He came—dharma-saṁsthāpanārthāya (BG 4.8). He came to reestablish the principles of religion. Now He says, sarva-dharmān parityajya: "Give up all." That means anything without Kṛṣṇa consciousness, without God consciousness, they are all cheating religion. They are not religion. Religion means dharmāṁ tu sākṣat bhagavat-praṇītam (SB 6.3.19), the order of the Supreme Lord. If we do not know who is the Supreme Lord, if we do not know what is the order of the Supreme Lord, then where is religion? That is not religion. That may go on in the name of religion, but that is cheating.