Lord Caitanya also says that nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā. The name, name Kṛṣṇa, and Kṛṣṇa person, there is no difference. There is no difference. You don't think that "Arjuna was fortunate to receive instruction of Kṛṣṇa directly, but we are unfortunate. We are not in the presence of Kṛṣṇa." No, no, no, no. That is a . . . our mistake. Kṛṣṇa is present by the sound representation. Because God is Absolute, therefore there is no difference. Just like here we have got difference; nothing is Absolute.
Now, this watch, this watch, this name of this watch . . . this name of this article is "watch." Now, "watch" and the thing, watch, there is difference. If I want to see watch and if I sound, "watch, watch, watch," no, my purpose of watch-seeing will not serve. I want the actual substance, which is watch. If I am thirsty, if I simply speak of "water, water, water," my thirst will not be quenched. I want actual water. If we want something else for my enjoyment, the name will not do, because nothing in this . . . this is dual world. This is . . . this world is of duality. But in the absolute world there is no such duality. Everything is everything. One plus one equal to one; one minus one equal to one. Pūrṇasya pūrṇam ādāya pūrṇam evāvaśiṣyate (Īśo Invocation).
These are Vedic injunction that, "If you take the whole thing from the whole, still, the balance is whole. The balance is whole."
So Lord Caitanya also said the same thing, that nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā niyamitaḥ smaraṇe na kālaḥ. This chanting, this performance of yajña, is so powerful that the Kṛṣṇa name is as powerful as Kṛṣṇa the person. Nāmnām akāri bahudhā nija-sarva-śaktiḥ. And in the Kṛṣṇa name all the . . . God is almighty, so all the mightiness of God is there. Simply we have to realize. So nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā. And there is already invested all the potency, all the potency of the Supreme Person into His name.
And niyamitaḥ smaraṇe na kālaḥ. And you have no hard and fast rule for chanting. It is not that . . . now, suppose if you have got to go to church or to temple, you have to dress yourself properly, you have to purify yourself and so many things before you enter into the church. Of course, any sacred place, the rules and regulation are the same. The Muhammadans also, they go the mosque after washing their hands and feet very nicely. So . . . and Hindu principle also, the same thing is there. They go to the temple after taking bath and purifying. So many things are there, either Hinduism or Muhammadanism or Christianism, according to country and climate and people. Practically, the principles are the same. They may be . . . formally, they may appear to be . . . but the thing is there.