If you simply hear about Kṛṣṇa. The process . . . to . . . kṛṣṇa-tattva-vettā means to hear about Kṛṣṇa. That's all. Try to hear about Kṛṣṇa. Satāṁ prasaṅgād mama vīrya-saṁvidaḥ. That is very, what is called, potential. Simply if you hear from the right source of Kṛṣṇa—not from the professional or from jñānīs, karmīs or politicians. No. Pure devotee. Satāṁ prasaṅgād: in pure devotional service, in pure devotional mood. Then the potency will act and you will . . . we shall become pure devotee. Khanera gītā diya mora me pasile, mora me pasile . It will act.
And as soon as it will act, you become Kṛṣṇa conscious, then your life becomes successful, above all sinful or pious activities. What is that? Samatītyaitān. Māṁ ca avyabhicāreṇa bhakti-yogena yaḥ sevate, sa guṇān samatītyaitān (BG 14.26). Samatītya. Samyag atītya. You can perfectly overcome the influence of the guṇas, the three modes of material nature.
Because our suffering is due to association of the three guṇas. Kāraṇaṁ guṇa-saṅgo 'sya sad-asad-janma-yoniṣu (BG 13.22). We are getting different types of body, either as a king or as a dog. Sat, asat. We think, "The king's body is very nice. Dog's body is not good." But whatever body we get, material body, that is not very good.
Na sādhu manye yata ātmano 'yam asann api kleśada āsa dehaḥ (SB 5.5.4). Any body, any type of body you get, you must suffer. It doesn't matter, European body, American body or Indian body or this body or that body. If we think, "Now we are Americans. We are very happy. You are Indians. You are poor . . ." No. Either poor or happy, it is all unhappiness. Kāraṇaṁ guṇa saṅgo 'sya sad-asad. That is, means association with the modes of material nature. But if you engage yourself twenty-four hours in Kṛṣṇa consciousness business, in devotional service, then sa guṇān samatītyaitān brahma-bhūyāya kalpate (BG 14.26), immediately you are on the brahma-bhūtaḥ position, liberated position.
So just like one man is suffering from disease. Somehow or other if he comes in the, what is called, convalescent stage? Means freed from the diseased condition. But if he keeps that convalescent stage rightly, he do not, what is called, again . . .?
Devotee: Relapse.
Prabhupāda: Relapse. If you do not relapse the disease, then you are nice. Similarly, to keep in Kṛṣṇa consciousness means you are not diseased condition, but do not allow the disease to relapse. That means do not deviate from the devotional service. Māṁ ca avyabhicāreṇa bhakti-yogena yaḥ sevate. Avyabhicāriṇi. Don't misuse the devotional service. Then you are all right. Sa guṇān samatītyaitān brahma-bhūyāya kalpate (BG 14.26).
Then you keep yourself always in the transcendental position, brahma-bhūtaḥ position. And then from brahma-bhūtaḥ position, you can elevate yourself to the parā bhakti, spontaneous. Parā bhakti means spontaneously, spontaneous devotional service. Automatically, you will be loving Kṛṣṇa.