If you cultivate spiritual consciousness or Krsna consciousness, that will go with you. And if you have finished in this life, say, ten percent, then next life you begin eleven percent. The best thing is that why not finish cent percent in this life?

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"if you cultivate spiritual consciousness or Krsna consciousness, that will go with you. And if you have finished in this life, say, ten percent, then next life you begin eleven percent. The best thing is that why not finish cent percent in this life"

Lectures

Bhagavad-gita As It Is Lectures

If you cultivate spiritual consciousness or Kṛṣṇa consciousness, that will go with you. And if you have finished in this life, say, ten percent, then next life you begin eleven percent. The best thing is that why not finish cent percent in this life? Why should we indulge in materialistic way of life, sense gratification? That we have tried in many lives.
Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

So the reference of Śrīmad-Bhāgavatam... Attention diverted. (aside:) Yes. Yes. Keep it open. Let them come. Yes. There is a verse in Śrīmad-Bhāgavatam in connection with instruction of Nārada Muni to Vyāsadeva. And Vyāsadeva was disciple of Nārada Muni, and Vyāsadeva compiled so many Vedic literatures, Mahābhārata, Purāṇas, Vedānta-sūtra, Upaniṣads, various types of... Not types. Practically the same Vedas, divided into departmental knowledge for understanding of the common people. Just like Mahābhārata. Mahābhārata is the history of India. Mahā means great, and bhārata means India. And you see, Mahābhārata is the history of two royal families fighting in the Battle of Kurukṣetra and politics and diplomacy. This is the subject matter of Mahābhārata. Of course, there are many nice instructions. So this Mahābhārata was especially made for the less intelligent class of men. Strī-śūdra-dvija-bandhūnāṁ trayi na śruti-gocara (SB 1.4.25). Strī means woman, and śūdra means ordinary, labor class of men. Strī, śūdra, and dvija-bandhu. Dvija-bandhu means, dvija means higher class, twice-born. Śūdra means once-born and dvija means twice-born. That means first birth by the father and mother, and the second birth by the Vedic knowledge mother, and spiritual master father. This is called second birth, according to Vedic reformatory procedures. So dvija, dvija-bandhu means a person born in the higher family who are by tradition very cultured, but a son born in that family is not cultured. He is just like śūdra, once-born. He has no cultural birth. So they are called dvija-bandhu. (tapping sound—child playing) (aside:) You have to take him. Dvija-bandhu means born in high family, but has no quality, higher qualities. They are called dvija-bandhu.

So for these classes of men, Mahābhārata was composed by Vyāsadeva. In this way he compiled so many literatures, but he was not happy. So Nārada Muni, his spiritual master, advised him to describe the activities of the Lord. That is Śrīmad-Bhāgavatam. In that connection he says that some way or other, if somebody becomes in connection with Kṛṣṇa consciousness, or God consciousness, and acts in that spirit, that is never lost. The action of Kṛṣṇa conscious activities will never be lost. That is the purport of this verse. Just like I am doing very large-scale business in my present body. I am earning... Just like Rockefeller, Ford, in your country. In our country also, Birla. There are many big industrialists earning money like anything, hoarding money. But this money, this acquisition or educational qualification... Suppose in this life you become a great scientist, a great scholar, M.A., Ph.D, D.A.C., LL.D., so many titles, and very good opulence, or very good beautiful body, so many material... These are material acquisitions, to get birth in high family, to become highly educated, highly educated, to become very rich, these are material acquisitions. But Śrīmad-Bhāgavata says that all these acquisitions will be finished as soon as the body is finished. The people, they do not know it. They are thinking that "Whatever I am acquiring in this body, that will go with me, or I shall be happy with these acquisitions." That is called illusion, māyā. Because they have no knowledge that "I am spirit soul. I am changing this position of different bodies." Vāsāṁsi jīrnāṇi yathā vihāya (BG 2.22). Just like we change our dresses. This knowledge is lacking in the present civilization. They want to make permanent settlement here, but forget that "Any moment, I shall be kicked out of this situation. I shall have to accept another situation." That is the lack of education in the modern civilization. They are accepting something temporary as permanent settlement. This is called illusion.

So in this verse Kṛṣṇa advises Arjuna, "My dear Arjuna, these Kṛṣṇa consciousness activities, even if you achieve one percent result... What is that result? Bhakti. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). This Kṛṣṇa consciousness, or bhakti, devotional service, means to develop attachment for Kṛṣṇa and in the same proportion develop detachment for material sense gratification. Two things cannot go on. Just like here is a glass containing water. If you want to put milk in this glass, then you have to throw away the water. If you think that "I shall keep half water, half milk," that can be done, but both of them becomes diluted or polluted. If you want to keep milk, then you have to throw out the water, and if you want to keep water, then you cannot keep milk. Similarly, bhakti pareśānubhavaḥ. This is the test. If you become Kṛṣṇa conscious, if you are improving in spiritual life, proportionately you'll be detached from materialistic way of life. That is the test. Simply thinking that "I am meditating so much, I am making very good advance," is not. You have to test. The test is that your... Improvement of spiritual life means that you become detached to the materialistic way of life. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). The example is... This is one example. Another example is just like if you are hungry. Actually, every man is hungry for spiritual happiness. Therefore they are not satisfied. They are trying to gratify their senses in so many ways, but still they are not satisfied, because actually he is hungry. Just like this child crying. Mother is offering something, but he's still crying. That means he is asking something which the mother cannot understand. Similarly, the dissatisfaction of the modern world means that actually everyone is hankering after spiritual happiness. But nobody is offering. And even if it is offered, they cannot understand. They do not take it. This is the position.

So here in this verse, Kṛṣṇa says that some way or other if you begin your activities in Kṛṣṇa consciousness, even one percent, not cent percent, it will never be destroyed. All other things, whatever you acquire in this present life, with the end of this body everything is finished. Your education, your degree, your opulence, your skyscraper building, your bank balance—everything will remain where you kept and you have to go, even leaving this body also. You have to go alone and to accept another body. But if you cultivate spiritual consciousness or Kṛṣṇa consciousness, that will go with you. And if you have finished in this life, say, ten percent, then next life you begin eleven percent. The best thing is that why not finish cent percent in this life? Why should we indulge in materialistic way of life, sense gratification? That we have tried in many lives. This is human form of life, and there were many other lives also. We have been in the water, aquatics; we have been in the vegetable kingdom; we have been animals; we have been worms. So many. This is the highest boon. Labdhvā su-durlabham idaṁ bahu-sambhavānte. After many, many births, millions of births, here is another form of body, human form of body, and especially in the civilized society, in well-to-do society. So just try to utilize it. How to utilize it to... The consciousness, the present consciousness, polluted consciousness should be rectified to Kṛṣṇa consciousness. Tat-paratvena nirmalam (CC Madhya 19.170). Nirmalam means purified. If you can purify your consciousness in touch with Kṛṣṇa or God, that is your success. And if you can execute even certain percentage, that is your permanent asset. It will go with you. Next life also you'll get chance. This is also explained in the Bhagavad-gītā. So every sane man, every intelligent man should take advantage of this Kṛṣṇa consciousness movement, and whatever percentage he can achieve, he should try for it. Yes.

Devotee: Verse 41. "Those who are on this path are resolute in purpose and their aim is one. O beloved child of the Kurus, the intelligence of those who are irresolute is many-branched. Men of small knowledge are very much attached to the flowery words of the Vedas which recommend various fruitive activities for elevation to the heavenly planets, resultant good birth, power and so forth. Being desirous of sense gratification and opulent life, they say that there is nothing wrong in this (Bg. 2.41-3)."

Prabhupāda: In the Vedas there are many allurements for elevating oneself to higher standard of life. Just like in this life also the father says, "My dear boy, if you become highly educated, then you'll get a very nice job, you'll get good salary, and you'll have nice apartment, and nice wife, children." Just like these are allurements for enticing one in this materialistic way of life, similarly there are many allurements in the Vedic literatures. People are also, I mean to say, allured to execute such thing, that if you make such and such pious activities, then you get elevated to such and such higher planets and you get such and such high standard of life. These are explained there. But Kṛṣṇa says that don't be misled by these allurements. He will explain also later on. Ābrahma-bhuvanāl lokāḥ. Just like people are trying to go to the moon planet. They are trying to go to the moon planet by some airplane or sputnik. Similarly, in the Vedic literature the travel to moon planet is also stated, that if you act in this way, then you get promotion to get your life in the moon planet. There you shall live for ten thousands of years, and you will have soma-rasa beverages, and you'll... So many promises. But Kṛṣṇa says that "Don't be allured." They are fact. They are not false statement. Actually they are facts, that if you act in such and such way, you can enter in higher planetary system and you have higher standard of life. But this Bhagavad-gītā proposition is that don't try to live within this material world anywhere. Anywhere.