So Rūpa Gosvāmī says how this āsakti can be increased. He gives formula. Mad-āśrayaḥ. Kṛṣṇa said, "Either you take shelter of Me directly or to a person who has taken shelter of Me." Just like electric power. Electric house, powerhouse, may be long away, but if the electricity is coming through some wire, and if you touch, immediately you will..., immediately in touch with the powerhouse. So either you touch the powerhouse or an wire, insig..., who is empowered by the powerhouse, you touch, you get the electricity. This is called paramparā system. Mad-āśrayaḥ. Evaṁ paramparā-prāptam imaṁ rājarṣayo viduḥ (BG 4.2), yogo naṣṭaḥ paran... These are all explained. So mad-āśrayaḥ. As soon as we... Because Kṛṣṇa is not visible at the present moment. He is visible, but we cannot see. So we take āśrayaḥ, shelter of His devotee. Therefore Śrīla Rūpa Gosvāmī gives his formula how to become attached to Kṛṣṇa. First he says, ādau śraddhā. First of all, faith, the beginning. Just like you have come very kindly to this temple with some faith that "Here is the Kṛṣṇa consciousness movement. Let us go there and see what they are doing," out of inquisitiveness or something. So this is little faith. Now you have to increase this faith. This is required. Ādau śraddhā tataḥ sādhu-saṅgaḥ (Cc. Madhya 23.14-15). How you can increase the faith? Those who are actually engaged in Kṛṣṇa consciousness, in devotional service, associate with them. Don't think that at home you will be perfect. That is not possible. At home there is no such facilities. Here you will get the facilities. Here the devotees, they are actually following the instruction of mad-āśrayaḥ, one who has taken the shelter. They are rising early in the morning. And at home you will think, "Oh, what is early in the morning?" (laughter) "Let me enjoy sleep."
So there is no such facilities at home. Therefore this institution is started. If you are serious about Kṛṣṇa consciousness, if you are serious about increasing attachment for Kṛṣṇa, then you should come and live with the devotees. Ādau śraddhā tataḥ sādhu-saṅgaḥ (Cc. Madhya 23.14-15). And atha bhajana-kriyā. The sādhu-saṅga... (CC Madhya 22.83). Now they are chanting, they are having maṅgala-ārati, they are decorating the Deity, and so many things. Everyone who will associate, you will see. And then he will be inclined to be initiated. This is our practical experience. They will submit, "Please let me be initiated." This is called bhajana-kriyā. Bhajana-kriyā means if he is serious about bhajana-kriyā, how to worship, then anartha-nivṛttiḥ syāt. Anartha means we have learned so many nonsense things. They can be summarized in four items: illicit sex, intoxication, gambling, and meat-eating. So anartha-nivṛttiḥ syāt. If you accept bhajana-kriyā, the activities of devotional service, then these things will be vanished. Then, when you are purified, as I have said, that sarvopādhi-vinirmuktam (CC Madhya 19.170), when he is free from all these material bad habits, he is mukta. He is liberated. Then ādau śraddhā tataḥ sādhu-saṅgo 'tha bhajana-kriyā, tato 'nartha-nivṛt..., tato niṣṭhā (Cc. Madhya 23.14-15). Then your faith... Beginning was the faith. This faith becomes established. You can... Nobody can move you. Tato niṣṭhā. Tato ruciḥ. Then you get some taste, how Kṛṣṇa consciousness is sweet. Tato niṣṭhā rucis tataḥ, athāsaktiḥ. Then attachment. Unless you get taste, how you can be attached to Kṛṣṇa?