Those who are actually budhāḥ, intelligent, and bhāva, with ecstatic love, they worship Kṛṣṇa. Bhajante mām. Catur-vidhā... Ahaṁ sarvasya prabhavo mattaḥ sarvaṁ pravartate (BG 10.8). Sarvam means... Because in the beginning of creation, there were three Deities: Brahmā, Viṣṇu and Maheśvara. So they are also emanation from Kṛṣṇa. Mattaḥ sarvam. Sarvam includes Brahmā, Viṣṇu and Śiva. Mattaḥ sarvaṁ pravartate. Iti matvā: "One who knows it very well." Iti matvā bhajante mām: "Those who know, in the knowledge, they worship Me," budhāḥ, "because they are expert, they are actually in knowledge." Budhā bhāva-samanvitāḥ: "with ecstasy of love."
This is wanted. This is perfection of life. If we take to Kṛṣṇa consciousness with love and faith, full understanding of Kṛṣṇa, that is the perfection of life. That you can get, everyone of us can get it if we study Bhagavad-gītā very carefully, without any malinterpretation. So success is there. We have to take.
And another facility is that because sometimes we cannot understand what is actually Bhagavad-gītā's purpose. It is very plain. Still, as we are very much unfortunate, we cannot understand. That misfortune can be avoided by chanting this Hare Kṛṣṇa mantra. It will cleanse the heart. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇam (CC Antya 20.12). We are suffering for misunderstanding—misunderstanding that "I am this body, I belong to this nation, I belong to this family, I belong to this, that, so many things." All misunderstanding, all misunderstanding. My real identity is ahaṁ brahmāsmi: "I am spirit soul. Fortunately or unfortunately, by my own work, I have been put into the encagement of this body, temporary body, and I am creating another body. In this way I am traveling from one body to another, from one planet to another, from one place to another. This is going on." Bhūtvā bhūtvā pralīyate (BG 8.19). "I am taking my birth and again I am becoming annihilated, although I am eternal." Nityaḥ śāśvato 'yaṁ na hanyate...
This is understand... People should be little intelligent that "If I am eternal," na hanyate hanyamāne śarīre (BG 2.20), "I do not die even after the destruction of this body..." Just like if this shirt and coat is torn out, we throw it away, that does not mean I am also torn and finished, similarly, this body... This body means I am spirit soul. I am covered with this gross body and the subtle body. This gross body is made of earth, water, air, fire, sky, and the subtle body is made of mind, intelligence and ego. So I am covered by these two shirts and coat. So I am different from this. That is knowledge. That is knowledge.