So the Kṛṣṇa consciousness movement is an attempt to bring the human society into the proper platform of civilization. It is a very scientific movement. How it is done? Here it is said, prītir na yāvan mayi vāsudeve. Prītir na yāvan mayi vāsudeve na mucyate deha-yogena tāvat. This is the problem. So by gradual process, to bring one to the platform of vāsudeve prītir, that is bhakti. Prītir means love, how to love Vāsudeva, Kṛṣṇa. That is civilization—to bring one to the platform of loving Kṛṣṇa, prītir to Vāsudeva. Vāsudeva sarvam iti. Just like if you love somebody, the intense love is that your lover or beloved is everything. That is love. Just like a mother loves her child. So she is always anxious to take care of the child. Whole attention is on the child. These are examples. These are not actually love, but a perverted reflection of love. We can understand what is love. This love does not stand, but nature dictates that you love your child like this, you love your husband like this, your wife like this, your country like this, your society like this. There are different grades of loving demonstration. That loving demonstration, when it will be concentrated on Vāsudeva, Kṛṣṇa, that is the highest perfection of life.
Therefore it is said, prītir na yāvan mayi vāsudeve. One may have prītir... Because we do not know Vāsudeva, Kṛṣṇa, we have got natural tendency to love, but we do not know where to place love. If we place our loving tendency unto Kṛṣṇa, Vāsudeva, then that tendency becomes fruitful and perfection. That is wanted.