If you put something for sale in the market which is very pure, automatically you'll get many customers—automatic—because the thing is pure. If you sell pure milk, just from the farm, there will be many hundreds of customers immediately, and if you sell adulterated, homogenized, water-mixed milk, the milk will be sold, but not very many customers ordinarily.
So anything pure will attract. That is natural. Pure love, pure foodstuff, anything pure. Pure gold. In economics also. It is said: "Bad money drives away good money." If you put bad money, just like nowadays the currency is some papers, paper currency, so drives away good money. Good money means gold coins. They are not to be seen. That is economic law: as soon as you put bad money, the good money will vanish.
So try to present Kṛṣṇa as is. People will be attracted. Because everyone has got Kṛṣṇa's intimate relationship. We are all part and parcel of Kṛṣṇa. Kṛṣṇa says, mamaivāṁso jīva bhūta (BG 15.7), all living entities, not only human being, other than human being, everyone, all living entities. They have got different bodies only, according to their different desires and inclinations. Otherwise, every living entity from . . . beginning from Brahmā down to an insect, a small ant, they are all living entities, and they are all parts and parcel of Kṛṣṇa, or God.
We are all part and parcel of God. Therefore, just like you are part and parcel of your parent, so there is some intimate relationship with your parents. It cannot be broken, even if you are absent from home for many years. Still, when you go home, meet your parents, the old relationship—affectionate father, mother and son—immediately you'll revive. It does not take much time—because the son was long, long away from father, and he has come back, he takes another hundred years to establish the relation. No. As soon as the father and the son is together, the natural relationship immediately revives.
Similarly, Kṛṣṇa is the original father, God is the original father. We are all His sons. Some way or other we have left home. We have tried to enjoy material sense gratification. Kṛṣṇa has given us full facility. But we are not happy. That is not possible. Because we are separated from our original position, therefore we cannot be happy.
I give you one example. Just like this finger is the part and parcel of your body or my body, your body. If this finger is separated from this body, it has no value, but if it is attached with this body, it has value. Similarly, we being part and parcel of God, Kṛṣṇa, if we're detached from God, then we cannot be happy. That is a fact. There are many examples. Just like a baby, the part and parcel of the mother, crying, so many people trying to pacify the baby, taking on the lap, but still it is crying. But as soon as the baby is on the breast of the mother, immediately happy. Naturally. The baby knows, "Now I have come to the right place." Although it cannot speak, it cannot express, but the natural position, as soon as realized.
Therefore Bhagavad-gītā says, brahma-bhutaḥ prasannātmā (BG 18.54). As soon as you become brahma-bhuta . . . (SB 4.30.20). Brahma-bhuta means you are brahma. Now your position is jīva-bhūtaḥ, materially attached. That is called jīva-bhūta. Materially dressed. Brahma, spirit soul, materially dressed. That is called jīva-bhūta. Jīva-bhūta means struggle for existence. Manaḥ-ṣaṣṭhānīndriyāṇi prakṛti-sthāni karṣati (BG 15.7). Prakṛti-sthani, in the material nature they are struggling hard for existence, because that is artificial life. The same jīva, when comes to Kṛṣṇa consciousness, it is called brahma-bhūta, Brahman realization, self-realization: "I am Kṛṣṇas." That is self-realization.
Just like the same child, crying. "I am now on the lap of my mother," it is happy. Similarly, when you come to Kṛṣṇa consciousness, then you can become happy. Otherwise, go on crying for millions of years on different laps or different bodies. You cannot be happy.
So this movement, Kṛṣṇa consciousness movement, means making people directly in contact with the Supreme. Therefore immediately they're happy. I have got thousands of letters from my disciples. They're feeling so much obliged that, "We have got our life. We were hopeless." Actually, that is the position. Without Kṛṣṇa, without Kṛṣṇa consciousness, we are all hopeless, confused. So I am very happy to see so many nice boys and girls assembled here.
So take to this process. We have got sufficient literature—books, magazines. And the simple method is, even if you do not read—suppose you are not educated, illiterate, you cannot read—still you can reach Kṛṣṇa. Bhakti, devotional service, is not dependent on any material condition. Because one man is very rich, he can get Kṛṣṇa? No. Because one man is very poor, he cannot get Kṛṣṇa? No. That's not right.
Because one is Hindu or Indian, he can get Kṛṣṇa, not others? No. That is also not. Kṛṣṇa is unconditionally for everyone. That is stated in the Bhagavad-gītā: sarva yoniṣu kaunteya (BG 14.4). Otherwise, how He can be God? If He is a Hindu God, just like they describe in the dictionary that Kṛṣṇa, a Hindu God—that is nonsense. Kṛṣṇa is for everyone. Kṛṣṇa does not say that, "I am a Hindu God." But these rascals say Kṛṣṇa is Hindu God. This is going on.
You see in the Bhagavad-gītā Kṛṣṇa says, sarva yoniṣu kaunteya: "In all species of life," sambhavanti mūrtayaḥ. There are as many different forms of life. Tāsāṁ mahad yoni brahma: "Their mother is this material nature, and I am their seed-giving father." Kṛṣṇa says that. So how can Kṛṣṇa can be Indian or Hindu or this or that? No. Kṛṣṇa is for everyone. And the proof is that five years ago in the Western countries nobody knew what is Kṛṣṇa. How they're taking Kṛṣṇa in so loving attitude? This is the proof that Kṛṣṇa is for everyone, and everyone is for Kṛṣṇa.