When Kṛṣṇa was present on this planet, He exhibited all these opulences in fullness. Nobody could conquer Him. Nobody was richer than Him. Nobody was beautiful. In the history of the world, you cannot compare with Kṛṣṇa anybody as more rich, more beautiful, more wise, in this way. Therefore Bhāgavata ascertains, kṛṣṇas tu bhagavān svayam (SB 1.3.28): "The original Personality of Godhead is Kṛṣṇa."
So the bhāgavata-dharma is: if anyone is taught how to love Kṛṣṇa, that is first-class religion. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje (SB 1.2.6). What kind of bhakti? Now, there are sometimes motive. If I want to render some service unto you in this material world, I make friendship with you, I flatter you, I invite you at home to give you something to eat. But generally there is some motive, that "If I can make friendship with this man, I'll execute such-and-such motive through him."
Here it is said that when you render service to God, or Kṛṣṇa, there may not be any motive. That is not service. That is not pure service. If you have got some motive, that "I will render service to God, or Kṛṣṇa, for this purpose, for this particular purpose," then it is not very first class religion. If you want to serve God with some motive . . . motiveless, ahaitukī: no cause. Ahaituky apratihatā. Apratihatā means it cannot be checked. If you want to render service to God, it cannot be checked at any circumstance. Nobody can say that "Because I am poor, I cannot serve God." No. God can be served both by the poor and the rich without any difficulty, because it is not material affair.
When there is material transaction, if I want to purchase something, then I must have the requisite money to purchase. It is conditioned. But if you want to render service to God, or Kṛṣṇa, there is no condition. Therefore ahaituky apratihatā: "It cannot be checked." Because I am born in particular type, particular time or particular country, I cannot render service to Kṛṣṇa—that's not a fact. Anywhere, any part of the world, any part of the universe, any man, in any condition, he can serve Kṛṣṇa. There is no impediment. Ahaituky apratihatā. And when that type of religion is followed, to serve the Supreme Absolute without any motive and without any impediment, then you will be happy. Yayātmā suprasīdati.
You are wanting happiness, peace. So if you try, if you learn how to love Kṛṣṇa without any motive and without any impediment, then you will be happy. This is the program of Kṛṣṇa consciousness, to make everyone happy. Ātmā, yayātmā suprasīdati. Prasīdati means fully satisfied. Yaṁ labdhvā cāparaṁ lābhaṁ manyate nādhikaṁ tataḥ (BG 6.20). There are many examples. Just like Dhruva Mahārāja. He went to worship God with a motive. His father did not accept him on the lap. His stepmother insulted him that, "You cannot sit on the lap of your father because you were not born in my womb."