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He's smoking fire, and he's becoming cool. (laughter) And the advertisement is going on, and the rascals are captivated by these advertisement, and they smoke, become cool. Yes

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"He's smoking fire, and he's becoming cool. (laughter) And the advertisement is going on, and the rascals are captivated by these advertisement, and they smoke, become cool. Yes"

Lectures

Srimad-Bhagavatam Lectures

The advertisement, "Come on, here is cigarette, 'Kool,' make your brain cool." (laughter) "By smoking." (laughter) Rascal. They think that "I am smoking..." How it can be cool? But they purchase Kool. This is called māyā. He's smoking fire, and he's becoming cool. (laughter) And the advertisement is going on, and the rascals are captivated by these advertisement, and they smoke, become cool. Yes.
Lecture on SB 1.2.15 -- Los Angeles, August 18, 1972:

This knot, karma-bandha-phāṅsa. Sat-saṅga, this is sat-saṅga. This is sat-saṅga. You are hearing Śrīmad-Bhāgavatam in the front of Kṛṣṇa and practicing how to become pure. This is called sat-saṅga. And asat-saṅga means this intoxication, illicit sex and drinking, so many things, asat-saṅga. The advertisement, "Come on, here is cigarette, 'Kool,' make your brain cool." (laughter) "By smoking." (laughter) Rascal. They think that "I am smoking..." How it can be cool? But they purchase Kool. This is called māyā. He's smoking fire, and he's becoming cool. (laughter) And the advertisement is going on, and the rascals are captivated by these advertisement, and they smoke, become cool. Yes.

So this is called knot. In so many ways, they are tied up. So actually, if anyone is kovida... Kovida. Here it is used. What is the meaning of kovida? "Intelligent." Kovida means intelligent. So intelligent persons should see to it. Just like it is a little, little intelligent. Just like we can see when the advertisement, we can immediately understand, "What is this nonsense advertisement? He's smoking, and it is cool?" So contradiction. You'll find contradiction everywhere. Because they are not intelligent, they are thinking intelligent. But anyone who is intelligent, they can understand what is the trick.

So when actually one becomes intelligent, then the enquiry is: "Why? Why I am put into this miserable condition of life? I do not want this, and it is forced upon me. I do not want to die; death is there. I do not want disease; the disease is there. I do not want this; it is forced upon me. I don't want war, but they, the draft board drags me to the war. Why these are?" This "why" question must be there. That is intelligence. That is Kenopaniṣad, Kena. There is Upaniṣad, Kena. And Sanātana Gosvāmī, when he approached Caitanya Mahāprabhu, he also inquired this "Why?" Ke āmi, kene āmāya jāre tāpa-traya. "Who am I? Why I am put into this miserable condition of life?" That is intelligence. He was minister. He could understand that "I am minister. People adore me as very learned man." He said that to Caitanya Mahāprabhu. Grāmya-vyavahāre paṇḍita, tāi satya māni. "My dear Lord, these common people, my neighbors, because I am minister, and I'm supposed to be educated, I know little Sanskrit, I know little Arabian language, they call me paṇḍita, learned man, very scholar and versed. I, to tell You frankly, I do not know what I am. So what is the value of my education? I do not know." Ke āmi, kene āmāya jāre tāpa-traya. "What I am."

So this is called intelligence. And cats and dogs, they are suffering; they don't mind. "Oh, I..." They forget. You have got experience. A cat is coming to eat some milk here; you chastise, you... But again it comes, again it comes. Because it is animal. And the difference between animal and man is... Suppose there is very palatable dish. So man, unless he is offered, although he is greedy, although he is hankering after that food, but he's awaiting the invitation, "Yes, you can take." But cats and dogs, without invitation, catches. That is the difference between the man and animal. Animal cannot control; man can control. Although he is hungry, he can control, out of civility: "How can I taste without invitation?" So that is the difference. Therefore, the conclusion is, man's life is meant for control. Not like animal: "I want to eat, immediately catch it." A cat and dog or a cow or a bull-rape. As soon as there is a female, immediately rapes. So there is no punishment. But if you do that on the street, raping, immediately you will be criminal. So that is the difference. The inclination is there, both in the animal and both and in the human being. But a human being supposed to be controlled. That is human life. The more you control, you become perfect. And though, the more you become loose, you are animal. That is the difference.