Our present situation is that the whole civilization is going on under the wrong impression that everyone is the body. That is not a fact. Therefore, this Kṛṣṇa kīrtana, this Hare Kṛṣṇa movement, it has got a special effect. It is . . . don't think this Hare Kṛṣṇa movement is ordinary sound vibration. It is spiritual vibration. It is called mahā-mantra. Mahā-mantra. Just like . . . I do not know in your country whether there's snake-chanters. In India still, there are many snake-chanters . . . enchanters, I am sorry. So they chant some mantra, and a man, snake-bitten, can be revived to his consciousness. Anyone Indian present here, they know. Still, especially I have seen in Punjab, there are many snake-enchanters who know the . . . how to chant the mantras.
So if it is physically possible that a dead man . . . of course, when a man is bitten by a snake he's not dead. He becomes unconscious. He's not dead. But by this chanting of mantra, he comes to his consciousness. Therefore, it is the system in India, if a man is bitten by a snake, he's not burned, or he's not taken as dead body. He's floated in some lifeboat and given to the water. If he gets chance he may come out again to consciousness.
So similarly, we are, at the present moment, due to our ignorance, we are sleeping. We are sleeping. Therefore, to awaken us, this mantra, mahā-mantra, is required to awaken. Ceto-darpaṇa-mārjanam (CC Antya 20.12). Just like these boys, these European boys and girls who are along with me . . . I have got about, more than three, four thousand disciples like that. They are chanting Hare Kṛṣṇa. And not that whimsically they are chanting. They are fully convinced. If you talk with them, they will talk very nicely on philosophy. Everything sane, as a sane man.
So how they are doing? Four years ago, they did not know what is the name of Kṛṣṇa. Perhaps they might have seen in the English dictionary the name of Kṛṣṇa as stated "a Hindu god." But actually, that is not the fact. Kṛṣṇa is the name of God. Kṛṣṇa means the all-attractive, all-good. All-attractive means He must be good; otherwise, how He can be attractive? A bad, someone who is bad, he cannot be attractive. Therefore Kṛṣṇa, this very word, means all-attractive. He has got all the good qualities, all the opulences so that He is attractive. That is the right description of, or right nomenclature of God. If God has got any name particular which is full in everything, that word is Kṛṣṇa. It is a Sanskrit word, but it indicates . . . Kṛṣṇa means God. In the śāstra it is said, īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Īśvaraḥ means controller, and paramaḥ, the supreme. Īśvaraḥ paramaḥ kṛṣṇaḥ. That is the instruction of Vedic literature.
So our this Kṛṣṇa consciousness movement is not a sectarian religious movement. It is a scientific philosophical movement. Try to understand it. But the process is very simple. The process is by chanting this Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare chant. We are not magician, but we ask our students, "Simply you chant this transcendental vibration," and he becomes gradually cleansed of all dirty things within the heart. This is our process. Caitanya Mahāprabhu has explained, He has given us the instruction, ceto-darpaṇa-mārjanam (CC Antya 20.12).