Kṛṣṇa consciousness movement is trying to teach people that the ultimate goal of life is to satisfy Kṛṣṇa, either you . . . Kṛṣṇa or God. Kṛṣṇa is the most explicit explanation of God. If God can have any name the, "Kṛṣṇa" name is the most perfect name, because Kṛṣṇa means all-attractive. I have explained many times. Unless God is all-attractive, how He can be God? If God is attractive for a certain limited person or limited area, then he is not God. Then you will say: "Our God," "Your God," "His God," "That God." But if Kṛṣṇa is all-attractive, that is real God. And that is Kṛṣṇa. That is being proved. Now Kṛṣṇa is all-attractive all over the world. Otherwise, how in America, in Russia, in China, in Europe, all countries? Recently I have got several literatures printed in Swedish language. We are printing Kṛṣṇa literature almost in all languages of Europe—in English language, in Spanish language, in French language, in Swedish language, in Dutch language and German language, and then Italian language we are publishing, and it is being sold like hotcakes, anything. Because this idea, the Kṛṣṇa consciousness idea, is very, very new to them. Kṛṣṇa, God, can be talked with personally. One can go to God personally. These ideas were unknown in the Western countries. But that is possible. That is a fact. We can understand from Vedic literature. But they do not know.
- na te viduḥ svārtha-gatiṁ hi viṣṇuṁ
- durāśayā ye bahir-artha-māninaḥ
- andhā yathāndhair upanīyamānās
- te 'pīśa-tantryām uru-dāmni-baddhāḥ
- (SB 7.5.31)
The blind rascal leaders, they do not know, and they are becoming leader. So what kind of leader? Andhā yathāndhair upanīyamānāḥ: one blind man is leading several other blind men. So what will be the result? The result must be disaster. That is being done.
Therefore the program is, as it is stated, karmaṇy akarma yaḥ paśyed akarmaṇi ca karma yaḥ. This is intelligence, how we have to work, but without reaping any good or bad result. That means working for Kṛṣṇa. That is called akarma, I have already explained. In this way, sa buddhimān manuṣyeṣu (BG 4.18), if you work for Kṛṣṇa as . . . the vivid example is Arjuna. He is working for Kṛṣṇa. So you can do also. Simply by fighting . . . Arjuna was not chanting Hare Kṛṣṇa, because . . . nowadays, in the Kali-yuga, because people are . . . (break) . . . because they knew the duty, but at the present moment . . . (break) . . . kalau śūdra-sambhavaḥ. In the Kali-yuga, because there is no such division, so everyone is śūdra or less than śūdra, under the circumstances, the only remedy is to chant this Hare Kṛṣṇa mantra. This is their yajña. This is also yajña. That is stated in the Śrīmad-Bha . . . yajñaiḥ saṅkīrtana-prāyair yajanti hi su-medhasaḥ (SB 11.5.32). Everything is there in the śāstra. Therefore we have to follow the śāstra. At the present moment . . . Kṛṣṇa-varṇaṁ tviṣākṛṣṇaṁ sāṅgopāṅgāstra-pārṣadam, yajñaiḥ saṅkīrtana-prāyaiḥ. This is the recommendation for this age, how to worship God. So this is the method. Kṛṣṇa-varṇaṁ tviṣākṛṣṇam. Tviṣā, by complexion, akṛṣṇa, yellowish color, akṛṣṇa. How it is akṛṣṇa means yellowish? That is a big explanation. This is indicating to Śrī Caitanya Mahāprabhu. Kṛṣṇa-varṇam. Kṛṣṇaṁ varṇayati. Śrī Caitanya Mahāprabhu simply was chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare . . . here is the picture. So we are trying to follow Him. That was kṛṣṇaṁ varṇayati. This is the statement of śāstra.