Present times have seen the widespread expansion of modern science and technology in our world in a variety of forms, which have entangled society more and more in the vicious cycle of karma. Huge factories, universities, hospitals, and so on, are certain to entangle society further in the karmic cycle. Bygone ages never witnessed such huge, complex arrangements for gross materialistic activities. Wrong and simply bad association has tightly bound up the innocent populace in mean activities. But the learned man, the karma-yogī, can show society how to perform all these activities for the satisfaction of the Lord.
Previously, sages arranged for Lord Viṣṇu's Deity to be worshiped in practically every household, thereby creating the atmosphere for people to become karma-yogīs. Similarly, it is now urgent that similar arrangements be made to worship and serve Lord Viṣṇu in the huge factories, mercantile firms, hospitals, and so on. This can firmly establish true equality among men under a spiritual banner. Lord Nārāyaṇa is not poor; He is the Supreme Lord of Lords. And hence attempts to say that the poor people are "Nārāyaṇas" is foolish. Rather, by widely organizing the worship and service of the Lord, one can greatly benefit everyone, including the poor. The Supreme Personality of Godhead manifests Himself in many forms, but the sages have chosen three of His multifarious forms to serve and worship as the Deity. They are Lakṣmī-Nārāyaṇa, Sītā-Rāma, and Rādhā-Kṛṣṇa. These three Deity couples are widely worshiped all over the Indian subcontinent. Therefore, we request the owners of large factories and business firms to establish the worship and service of any of these three Deities in their establishments. The owners can then distribute prasādam, offered food, to everyone. This practice will repair any disagreements between worker and owner, because both will become karma-yogīs.