Go-khara means . . . go means cow, and khara means ass. Those who are acting on this bodily concept of life, they are no better than cows and asses. Therefore one who is inquisitive about ātma-tattva, one who is inquisitive about Kṛṣṇa and such praśna, such inquiries as Parīkṣit Mahārāja did before Śukadeva Gosvāmī . . . he welcomed it immediately. Varīyān eṣa te praśnaḥ (SB 2.1.1): "Oh, you have questioned very nicely about Kṛṣṇa." Loka-hitaṁ nṛpa: "Oh, it is not only good for you; it is good for all the people of the world."
So this Kṛṣṇa consciousness movement is not a sectarian movement. It is good for all human being, because as soon as there is question of Kṛṣṇa, people will hear. Actually, it is happening all over the world. Especially the younger generation, why they are taking interest? Because loka-hitam. They are understanding that it is beneficial. Every student, every disciple, they write me letter how much they are feeling grateful that, "We have got something. Prabhupāda, you have given us something." Of course, I have not given. It is not my property. I have simply informed them, "Here is Kṛṣṇa, and the life's business is to become a devotee." Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is your business.
So anyone who becomes engaged in this loka-hitam, beneficial to the human society, he will be happy. But he has to control over these things: āhāra-nidrā-bhaya-maithunaṁ ca. These animal propensities should be controlled. Then it will be impetus. It will give acceleration to advance in Kṛṣṇa consciousness. Therefore we have got the restriction: no illicit sex life, no gambling, no meat-eating, no intoxication. If we can control, if you follow these regulative principles and regularly chant Hare Kṛṣṇa mahā-mantra, gradually you'll realize everything. Paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam (CC Antya 20.12, Śikṣāṣṭaka 1).
So this is the actually understanding of Bhāgavatam. We are speaking on the Second Canto. So Bhāgavatam should not be finished . . . now they have become, made a business, finish within seven days, Bhāgavata-saptāha. So what they will understand Bhāgavata? One śloka, you cannot understand in seven months. One śloka, janmādy asya yataḥ (SB 1.1.1). What you will understand? This has become a business. The Bhāgavata never says that "You hear for seven days." Never says it. We have read. There is no mention in the Bhāgavata that Bhāgavata should be heard for seven days. No commentator. There are many, many big commentators— Śrīdhara Svāmī, Jīva Gosvāmī and Viśvanātha Cakravartī, Vīrarāghavācārya, Madhvācārya, so many big, big. There are . . . nobody has mentioned about Bhāgavata-saptāha. And in the Śrīmad-Bhāgavatam it is said, nityaṁ bhāgavata-sevayā (SB 1.2.18). Nityam: "daily." What you will understand? What is your merit that you will understand?
So everything has become professional. So therefore people are in darkness. One should be very serious, serious to understand the teachings of Bhāgavatam. Then he will actually make profit and make a successful life. Nityaṁ bhāgavata-sevayā. This . . . nityābhiyuktānām. Nityābhiyuktānām. This Kṛṣṇa consciousness movement is meant for engaging the people twenty-four hours in Kṛṣṇa consciousness. Twenty-four hours. Not that partial: "Twenty-three hours and sixty minutes I will spoil myself in this nidrayā hriyate naktam, and for fifteen minutes I make some Kṛṣṇa consciousness." No, not like that. Caitanya Mahāprabhu said, kīrtanīyaḥ sadā hariḥ.
- tṛṇād api sunīcena
- taror api sahiṣṇunā
- amāninā mānadena
- kīrtanīyaḥ sadā hariḥ
- (CC Adi 17.31)
Sadā means twenty-four hours. You should have to mold your life in such a way that twenty-four hours you will be thinking of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ (BG 9.34). That will make your life perfect.