So Kṛṣṇa is personally instructing Bhagavad-gītā to understand Him, so we should take advantage of this, otherwise we are missing this opportunity of this human form of life. Kṛṣṇa is not teaching Bhagavad-gītā to some cats and dogs. He is teaching to the most influential person, imaṁ rājarṣayo viduḥ. So Bhagavad-gītā is meant for the rājarṣi, very rich, opulent, at the same time saintly person. Formerly all the kings were rājarṣi. Rāja and ṛṣi combined together. So the Bhagavad-gītā is not meant for the loafer class. It is to be understood by the heads of the society: yad yad ācarati śreṣṭhas tat tad evetaro janaḥ (BG 3.21). So those who are claiming to be the leaders of the society, they must learn Bhagavad-gītā, how to become practical and actual leader, and then the society will be benefited. And if we follow the instruction of Bhagavad-gītā and Kṛṣṇa, then all problems will be solved. It is not a sectarian religious sentiment or fanaticism. It is not that. It is a science—social science, political science, cultural science. Everything is there.
So our request is that every one of you become a guru. That is Caitanya Mahāprabhu's order. He wants that everyone must become a guru. How? That He says:
- yāre dekha tāre kaha 'kṛṣṇa'-upadeśa
- āmāra ājñāya guru hañā tāra' ei deśa
- (CC Madhya 7.128)
This is guru. Suppose you are family member. So many living entities, you sons, your daughters, your daughter-in-law, or children, you can become their guru. Exactly like this you can sit down in the evening and talk about the Bhagavad-gītā, yāre dekha tāre kaha kṛṣṇa-upadeśa (CC Madhya 7.128). You haven't got to manufacture something. The instruction is there; you simply repeat and let them hear—you become guru. It is not difficult at all. So that is our preaching. We do not want to become alone guru, but we want to preach in such a way that every, the chief man, or any man, he can become guru in his surroundings. Anyone can do that. Even a coolie, he can also, he has got family, he has got friends, so even though he is illiterate, he can hear the instruction of Kṛṣṇa, and he can preach the same. This we want. And we invite all respectable gentlemen, leaders, to learn this, it is very simple: man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65), and by executing this order of Kṛṣṇa, he assures, mām evaiṣyasi, "You come to Me." Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). Very easy thing.
So our only request is the leaders of the society should take up the teachings of Bhagavad-gītā very seriously, learn himself, and teach to others. That is Kṛṣṇa consciousness movement.