Janmani janmani: he wants to serve the lotus feet of the Lord birth after birth. That is his aspiration.
So kṣipraṁ hi mānuṣe loke siddhir bhavati karma-jā. So karma-kāṇḍīya, those who are on the platform of fruitive activities, generally they are attracted by the demigod worship. But vīta-rāga-bhaya-sokhā (BG 2.56), those who are detached from material happiness, they becomes attached to Kṛṣṇa. Man-mayā mām upāśritāḥ. That is already explained. Now we have to make our choice whether for temporary benefit we shall worship demigods or for permanent benefit we shall worship Kṛṣṇa. That is our choice. But people generally make their choice: kṣipraṁ hi mānuṣe loke siddhir bhavati, immediate result. Immediate result. That will be explained that immediate result, it may be very palatable in the beginning, but it is . . . it will produce bitter result at the end. But that we do not consider. We want immediate.
The immediate result and remote result is described in Sanskrit word, śreya and preya. Preya means immediate benefit, and śreya means ultimate benefit. So those who are interested in the ultimate benefit go back to home, back to Godhead. For them, worshiping the Supreme Lord is most beneficial. And those who are interested in the matter of temporary benefit, dhanaṁ dehi, rūpaṁ dehi, yaśo dehi . . . just like by worshiping Goddess Durgā we want all these things. But we forget that whatever we get material benefit, with the end of this material body, everything is lost. That is also stated in the Bhagavad-gītā that, "At the end, I, as death, I take away all your material possession." Sarva-hara mṛtyuḥ.
So that is not good. We, because we are eternal—nityo nityānāṁ cetanaś cetanānām (Kaṭha Upaniṣad 2.2.13)—we should be after eternal happiness, eternal benefit. That should be our business. Therefore we should not be karma-ja, not karmī. Neither we should become jñānīs. We should become yogī. And what kind of yogī? Bhakti-yogī. Because there are different types of yoga practices. Out of that, bhakti-yoga is the topmost. Because Kṛṣṇa says, bhaktyā mām abhijānāti yāvān yaś cāsmi tattvataḥ (BG 18.55). Without being in the bhakti-yoga, neither you can be happy, nor you can understand what is Kṛṣṇa and what is your relationship with Kṛṣṇa. Evaṁ prasanna-manaso bhagavad-bhakti-yogataḥ (SB 1.2.20). If you want to be happy, then bhagavad-bhakti-yogataḥ, it can be possible. Nityaṁ bhāgavata-sevayā.
That is stated, naṣṭa-prāyeṣv abhadreṣu nityaṁ bhāgavata-sevayā (SB 1.2.18). This class is held for the benefit of the human society. And this is the process of nityaṁ bhāgavata-sevayā. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you regularly hear about Kṛṣṇa . . . why regularly? Constantly. If we practice in such a way that we shall hear about Kṛṣṇa, talk about Kṛṣṇa, chant about Kṛṣṇa, eat about Kṛṣṇa, work about Kṛṣṇa, sleep about Kṛṣṇa, walk about Kṛṣṇa, that is Kṛṣṇa consciousness movement. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. Anything we do in relationship with Kṛṣṇa is pious. Puṇya-śravaṇa-kīrtanaḥ. Nirbandhaḥ kṛṣṇa-sambandhe yuktaṁ vairāgyam ucyate. This is the instruction of Śrīla Rūpa Gosvāmī. Dovetail everything with Kṛṣṇa activities, Kṛṣṇa consciousness. That is the recommendation. Then our life will be successful.