Four hundred and eighty-four years ago Lord Chaitanya preached this cult of Krishna Consciousness in a simple and practical way so that everyone can take it without any trouble and thusly become happy in this life as well as in the next. The purpose of Krishna Consciousness is to love Krishna or God. We have a general propensity to love someone else, which is the basic principle of living condition. Nobody can live without loving somebody else besides himself. This loving propensity for someone else is present in every living being. Even an animal like tiger has this loving propensity in dormant state, and what to mention of the human kind. But the missing point is where to repose our love so that everyone can become happy.
At the present moment, the human society has been educated to love his country or family or one's personal self, but they have no information where to repose the loving propensity so that everyone can become happy. Because the basic principle of love is that both the lover and the beloved or object of love and the lover must be happy by loving activities of the living being. In the primary stage a child loves his parents, then his brothers and sisters, and thus, as he grows up daily, he begins to love his family, society, community, country, nation, or up to the point of loving the whole human society. But the loving propensity is so expensive that even by loving the whole human society the loving propensity is not fulfilled on account of its imperfectness. This loving propensity can be fully satisfied when it is reposed in Krishna, and that is the sum and substance of this Krishna Consciousness movement.
My dear brothers and sisters, do not therefore consider this movement as sectarian or meant for any particular nation or community. In the Bhagavad Gita, which is the basic principle of this Krishna Consciousness movement, Lord Krishna says that He is the seed-giving father of all living creatures. There are many millions of species of life as aquatics, trees, plants, reptiles, insects, birds, beasts, and human races. All of them are living entities as the spirit soul, but they are present before us in many varieties of forms or dresses. A learned man is he who sees all living entities on equal category, never mind whether a living entity is highly cultured intelligent man, or a cow, or a dog, or an elephant, or even a dog-eater, who is considered to be low in the human society. These things we learn from authoritative Vedic scriptures.