So Kṛṣṇa consciousness movement means to bring persons from the wretched, low qualities, ignorance and passion, to bring him to the platform of goodness. And that goodness also has to be purified. In the material world the goodness is also attacked by the other, lower qualities. Big, big men, very good men, but there are so many defects. Because unless . . . first of all you have come to the platform of goodness, brahminical position. Then you have to purify that good sattvaṁ viśuddham, viśuddha-sattva, vasudeva-sattva, vasudeva platform. Then you will be able to understand what is God. It is not so cheap thing that one can understand God so easily while he is in the modes of material nature, especially the lower-grade modes.
So at the present moment, most people—they are in the lower grades of the material quality, ignorance and passion. Therefore you see all over the world, rajas-tamo-bhāvāḥ kāma-lobha (SB 1.2.19). Every man is greedy and lusty. Every man. So in this position it is very difficult. Alakṣyaṁ sarva-bhūtānām (SB 1.8.18). So unless you change this quality . . . this quality can be changed. It is not that it is stereotyped. How these European, American boys and girls, they are coming to Kṛṣṇa consciousness? How? They have changed their quality by the process.